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The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
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The Programmatic Marketer
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
December 9, 2025
Marketing on Platforms
Why 2026 could be Snap’s biggest year yet – according to one exec
December 9, 2025
Digiday Programmatic Marketing Summit
‘We just did the math’: The new baseline for ad tech transparency
December 8, 2025
The Creator Economy
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
December 5, 2025
Brands in Culture
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
December 5, 2025
Member Exclusive
Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper
December 5, 2025
Future of Measurement
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
December 4, 2025
Brands in Culture
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
December 4, 2025
Future of Work
Behind the rise of the chief productivity officer and what it means for companies and employees
December 3, 2025
The Programmatic Marketer
OpenX redraws the SSP-agency relationship
December 3, 2025
Evolving Agencies
Omnicom’s reshuffled leadership emerges as the ad industry’s new power players
December 3, 2025
The Creator Economy
Visa extends its reach into the creator economy’s liquidity crunch
December 2, 2025
Beyond Ads
Why Carter’s new CMO wants more emotional, relatable marketing across channels
December 2, 2025
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