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Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
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Marketing
Marketing on Platforms
Inside Penguin Random House’s play to reach avid readers on TikTok’s BookTok
September 22, 2022
Navigating Economic Instability
Ad industry shifts 2023 budgets as recession now looks inevitable
September 21, 2022
Marketing on Platforms
How Shake Shack uses partnership with Hot Ones to drive downloads of the chain’s app
September 21, 2022
Member Exclusive
Digiday+ Research: Half of agency pros are back in the office full-time
September 21, 2022
Gaming & Esports
Why marketers should care about the blowback to G2 Esports’ sexism scandal
September 21, 2022
Member Exclusive
Future of TV Briefing: Q&A with Telemundo Streaming Studios’ Juan Ponce on the ‘upside-down’ streaming market
September 21, 2022
Member Exclusive
Marketing Briefing: With the World Cup nearing in fourth quarter, marketers are weighing the complications and opportunities
September 20, 2022
Marketing on Platforms
Why Grey Goose is pouring more marketing dollars into metaverse
September 20, 2022
Publishing in the Platform Era
With first CMO hire, OpenWeb hopes to ‘de-troll’ the discussions and data space for publishers
September 20, 2022
Business of TV
WTF are frequency caps?
September 19, 2022
Gaming & Esports
‘Gaming is very much here to stay’: Why Axe body spray is taking a bigger swing at esports marketing
September 19, 2022
Gaming & Esports
How Estonia’s digital evolution could set it up for the metaverse
September 19, 2022
Beyond Ads
From Starbucks to sailing leagues, Web3 loyalty programs are being tested more broadly
September 19, 2022
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