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Ilyse Liffreing
ilyse@digiday.com
Retail Revolution
Weed meets luxury: Barneys is launching a cannabis shop inside its own store
By
Ilyse Liffreing
Internal Organization
E-cigarette company Juul is looking for a marketing chief
By
Ilyse Liffreing
DTC Era
Before planning international expansion, DTC brands use Canada as a testing ground
By
Ilyse Liffreing
Internal Organization
Electrolux is bringing its digital media buying and planning in-house
By
Ilyse Liffreing
Agency Culture
‘A crisis boiling under the surface’: Agencies confront employee burnout
By
Ilyse Liffreing
Brands in Culture
Brand winners and losers of Super Bowl LIII
By
Ilyse Liffreing
Member Exclusive
‘Where the money is’: There’s a rush to acquire companies offering in-housing capabilities
By
Ilyse Liffreing
Marketing on Platforms
What a $5m Super Bowl ad can buy in digital media in 2019
By
Ilyse Liffreing
Agency Culture
‘I got a stomach ulcer from the stress’: Confessions of a laid-off agency staffer
By
Ilyse Liffreing
Marketing on Platforms
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low
By
Ilyse Liffreing
DTC Era
‘They need the scale’: DTC brands like Peloton and Chewy are buying more TV ads
By
Ilyse Liffreing
Member Exclusive
As more PR moves in-house, ROI rises in importance
By
Ilyse Liffreing
Internal Organization
Mastercard’s in-house content agency plots international expansion
By
Ilyse Liffreing
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