Ilyse Liffreing

Retail Revolution

Behind wine brand Kendall-Jackson’s growing direct-to-consumer strategy

Retail Revolution

Orangetheory is launching pop-up gyms inside hotels

Internal Organization

Clorox CMO Eric Reynolds: Demand for content is driving our 120-person in-house agency

Internal Organization

‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house

Internal Organization

‘Agencies take too long to get things done’: Brands sound off on in-house agencies and data problems

Marketing on Platforms

Inside Citibank’s revamped content strategy

Internal Organization

From broadcast ads to garbage can wraps: Inside Experian’s in-house creative agency

Internal Organization

Inside cannabis retailer MedMen’s in-house agency

The Confessions

Confessions of a TV ad buyer: ‘Sometimes a client’s media plan makes no sense’

Video Anywhere

Under Armour is running a YouTube series on IGTV

‘It’s sexy, mysterious, and valuable’: Ad agencies are offering data science courses to brands

media transparency

Post-print, Nylon looks for its digital footing

How media companies are courting direct-to-consumer brands