Ilyse Liffreing

Retail Revolution

Weed meets luxury: Barneys is launching a cannabis shop inside its own store

Internal Organization

E-cigarette company Juul is looking for a marketing chief

DTC Era

Before planning international expansion, DTC brands use Canada as a testing ground

Internal Organization

Electrolux is bringing its digital media buying and planning in-house

Agency Culture

‘A crisis boiling under the surface’: Agencies confront employee burnout

Brands in Culture

Brand winners and losers of Super Bowl LIII

‘Where the money is’: There’s a rush to acquire companies offering in-housing capabilities

Marketing on Platforms

What a $5m Super Bowl ad can buy in digital media in 2019

Agency Culture

‘I got a stomach ulcer from the stress’: Confessions of a laid-off agency staffer

Marketing on Platforms

‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low

DTC Era

‘They need the scale’: DTC brands like Peloton and Chewy are buying more TV ads

As more PR moves in-house, ROI rises in importance

Internal Organization

Mastercard’s in-house content agency plots international expansion