Ilyse Liffreing

ilyse@digiday.com

Retail Revolution

Weed meets luxury: Barneys is launching a cannabis shop inside its own store

By Ilyse Liffreing
Internal Organization

E-cigarette company Juul is looking for a marketing chief

By Ilyse Liffreing
DTC Era

Before planning international expansion, DTC brands use Canada as a testing ground

By Ilyse Liffreing
Internal Organization

Electrolux is bringing its digital media buying and planning in-house

By Ilyse Liffreing
Agency Culture

‘A crisis boiling under the surface’: Agencies confront employee burnout

By Ilyse Liffreing
Brands in Culture

Brand winners and losers of Super Bowl LIII

By Ilyse Liffreing
Member Exclusive

‘Where the money is’: There’s a rush to acquire companies offering in-housing capabilities

By Ilyse Liffreing
Marketing on Platforms

What a $5m Super Bowl ad can buy in digital media in 2019

By Ilyse Liffreing
Agency Culture

‘I got a stomach ulcer from the stress’: Confessions of a laid-off agency staffer

By Ilyse Liffreing
Marketing on Platforms

‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low

By Ilyse Liffreing
DTC Era

‘They need the scale’: DTC brands like Peloton and Chewy are buying more TV ads

By Ilyse Liffreing
Member Exclusive

As more PR moves in-house, ROI rises in importance

By Ilyse Liffreing
Internal Organization

Mastercard’s in-house content agency plots international expansion

By Ilyse Liffreing

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