As part of its ongoing “Cookie vs. Creme” campaign, Oreo has created a fun new site that asks fans to pick a side: Cookie or creme?
The Super Important Test is a website that lets fans cast their vote for best part of an Oreo, the cookie or the creme. After picking a side, a funny, random video shows up, informing you that you’ve made the right choice. The catch is no matter which you pick, cookie or creme, you will be shown a video that tells you that you picked the right one. There is no wrong answer.
Wieden+Kennedy created over 30 videos for the site, all of which are somewhat bizarre and entertaining. There’s a weird upside down man, a 2D horse animation, a talking gorilla with a British accent animation, a weird robotic cat video and other oddball content. The videos are all shareable via Facebook, Twitter and email.
This is playful addition to the campaign, which included that awesome series of parody videos with Oreo separating machines.
More in Marketing
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.
Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
Execs are already using AI agents to buy ads. At DPMS, they shared what’s worked (and what hasn’t) and the guardrails that the industry needs to put in place to future proof.
Future of Marketing Briefing: The brands winning at AI started with process not tech
The AI agent conversation is a distraction. Here’s what matters more.