David Droga has no patience for talented assholes. Asked what he believes that few others do, the founder and creative chairman of Droga5 said “Only very few agencies have good intentions in everything they do in the work they produce.” His solution? Find the “sweet spot”: the talented person who has the best intentions.
Don’t forget to tune in to the Digiday Podcast on Friday to hear more from Droga on creativity in the digital world and what agencies could learn from Hollywood.
More in Marketing
What AI disruption means for experimental ad budgets
The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.
AI influencer discovery tools are changing how agencies cast creators
As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.
Pinterest bets measurement and SMBs will boost performance revenue
Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.