for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Fashion designers have never had more freedom when deciding how to format their collection presentations.
The traditional fashion week format — a runway show at a main fashion week venue — is still the most common. Designers who hold a runway presentation at a sponsored venue, like the Skylight Clarkson Square, are often doing so out of necessity. These venues front the cost of set builds, lighting, production and backstage management, and for brands with tighter budgets, it’s the best way to avoid shelling out thousands of dollars. A typical fashion show is an investment of $10,000 and up for a brand.
“We’re venue agnostic,” said Mark Beckham, the business director of fashion weeks for the Council of Fashion Designers of America, which owns the official fashion calendar. “Designers have to figure out what’s in their budget, the look and feel of a show, and how to tailor it.”
More in Marketing
Baller League’s creator strategy: reach is not the same as fandom
Baller League’s growth strategy: build fandom first, sell franchises second.
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.
X upgrades its ad platform in long overdue overhaul
This is the platform’s biggest update in its history, having previously been criticized for not keeping up with peers on performance.