Connect with execs from Axios, The New York Times, Paramount and more.
Fashion designers have never had more freedom when deciding how to format their collection presentations.
The traditional fashion week format — a runway show at a main fashion week venue — is still the most common. Designers who hold a runway presentation at a sponsored venue, like the Skylight Clarkson Square, are often doing so out of necessity. These venues front the cost of set builds, lighting, production and backstage management, and for brands with tighter budgets, it’s the best way to avoid shelling out thousands of dollars. A typical fashion show is an investment of $10,000 and up for a brand.
“We’re venue agnostic,” said Mark Beckham, the business director of fashion weeks for the Council of Fashion Designers of America, which owns the official fashion calendar. “Designers have to figure out what’s in their budget, the look and feel of a show, and how to tailor it.”
More in Marketing
D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing
Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.
OpenAI set to expand ads to France, Germany and Ireland
The ads solutions vacancies in those markets signify that OpenAI will have achieved a presence in every major global advertising region within less than a year.
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.