Nivea is helping beach-goers stay connected while they enjoy their day in the sun and waves with its latest campaign.
To promote its sunscreen products in Brazil, the skincare brand with the help of agency Giovanni+ DraftFCB created special print ads that were actually solar-powered phone chargers. The ads included a solar panel and phone plug so that people could leave the them in the sun and charge their phones while enjoying the sun themselves on the beaches of Rio de Janeiro. The ads ran in Brazilian magazine Veja Rio.
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Like the Scrabble Wi-Fi campaign in Paris, this is another good example of brands creating something fun, useful and free for consumers.
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