How a new idea of luxury helped Coach correct course

To revive its declining brand, Coach finally embraced that the definition of luxury was changing. So, it had to change with it.

At Coach’s Spring 2017 runway show during New York Fashion Week, models paraded in ecd Stuart Vevers’ third collection for Coach, which included leather, fringe, studs, silk skirts, scarves, handbags decorated with padlocks, and a short-sleeved sweatshirt with a portrait of Elvis on the front.

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