To revive its declining brand, Coach finally embraced that the definition of luxury was changing. So, it had to change with it.
At Coach’s Spring 2017 runway show during New York Fashion Week, models paraded in ecd Stuart Vevers’ third collection for Coach, which included leather, fringe, studs, silk skirts, scarves, handbags decorated with padlocks, and a short-sleeved sweatshirt with a portrait of Elvis on the front.
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Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
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With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
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Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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‘A gold rush moment’: Apple’s Vision Pro revives marketers’ AR ambitions
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CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets.