Netflix freshens up its logo to mixed reviews

N stands for Netflix’s — and it also stands for “new.”

Freshened up "N."
Freshened up “N.”

The streaming service rolled out a new “N” emblem today across its Facebook, Twitter and Instagram profiles surprising its users. The red N, which replaces the full brand name, follows the flat, so-called “material design” trend that’s seen in recent Google, YouTube and Instagram redesigns.

Netflix isn’t ditching its red and white logo it unveiled in 2014. Rather, the redesigned “N” is a new element for its mobile apps and social media profiles. The full “Netflix” word will still be used on advertisements and show bumpers.

Reactions were mixed:

And someone already posted a think piece about the change on Medium, calling it “cold” and “not needed.”

Netflix is the latest tech company to freshen itself up, following revamps from Facebook and Uber.
Digiday Top Stories