Netflix freshens up its logo to mixed reviews

N stands for Netflix’s — and it also stands for “new.”

Freshened up "N."
Freshened up “N.”

The streaming service rolled out a new “N” emblem today across its Facebook, Twitter and Instagram profiles surprising its users. The red N, which replaces the full brand name, follows the flat, so-called “material design” trend that’s seen in recent Google, YouTube and Instagram redesigns.

Netflix isn’t ditching its red and white logo it unveiled in 2014. Rather, the redesigned “N” is a new element for its mobile apps and social media profiles. The full “Netflix” word will still be used on advertisements and show bumpers.

Reactions were mixed:

And someone already posted a think piece about the change on Medium, calling it “cold” and “not needed.”

Netflix is the latest tech company to freshen itself up, following revamps from Facebook and Uber.

https://digiday.com/?p=184170

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