Netflix has been having some fun behind closed doors. In a recently posted Youtube video, Netflix’s Hank Breeggemann, the general manager of the Netflix DVD division, discusses the company’s plan to start using drones to deliver DVDs to its subscribers, a satirical jab at Amazon’s own drone plans to deliver packages with small “octocopters.”
“Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs,” said Breeggemann within the video.
Netflix launched its streaming service in 2007 while continuing to offer mailed DVD rentals. Amazon has been a direct competitor 2011, when it launched its own video streaming services “Amazon Instant Video.”
The video, which went from 1,700 views on Youtube to around 58,000 views within five hours, and is being talked about on several other publications, is an unplanned viral hit for the company.
Interestingly, the video wasn’t posted from Netflix’s main YouTube account. It appears that Netflix’s director of engineering, Paul Johnson, posted it to his own account a week ago. “Drone 2 Home” was made for an internal annual staff meeting, according to Joris Evers, Netflix’s director of global corporate communications, though Johnson had permission to post.
More in Marketing
WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
The technology giant is evolving its media model in a manner that will alter its relationships with third-parties.
In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations
These days, it’s still where business gets done, but increasingly for a narrower slice of the ecosystem.
When it comes to Perplexity’s ad business, the platform is at a crossroads
The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.