Netflix takes a jab at Amazon with internal drones video

Netflix has been having some fun behind closed doors. In a recently posted Youtube video, Netflix’s Hank Breeggemann, the general manager of the Netflix DVD division, discusses the company’s plan to start using drones to deliver DVDs to its subscribers, a satirical jab at Amazon’s own drone plans to deliver packages with small “octocopters.”

“Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs,” said Breeggemann within the video.

Netflix launched its streaming service in 2007 while continuing to offer mailed DVD rentals. Amazon has been a direct competitor 2011, when it launched its own video streaming services “Amazon Instant Video.”

The video, which went from 1,700 views on Youtube to around 58,000 views within five hours, and is being talked about on several other publications, is an unplanned viral hit for the company.

Interestingly, the video wasn’t posted from Netflix’s main YouTube account. It appears that Netflix’s director of engineering, Paul Johnson, posted it to his own account a week ago. “Drone 2 Home” was made for an internal annual staff meeting, according to Joris Evers, Netflix’s director of global corporate communications, though Johnson had permission to post.

https://digiday.com/?p=66069

More in Marketing

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One

For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner

The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads inside and beyond EA’s portfolio of sports titles.

Key takeaways from Digiday’s 2024 Gaming Advertising Forum

Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.