Our best offer:

Lock in a year of Digiday+ for 35% less. Ends May 29.

SUBSCRIBE

The NBA elite, as defined by emojis

Apparently lots of NBA players discovered emojis yesterday.

The so-called Great NBA Emoji Full Court Press of 2015 was sparked a coyish tweet from Dallas Mavericks player Chandler Parsons tweeting a picture of a plane alluding to the news that DeAndre Jordan was being traded from the Los Angeles Clippers to Dallas.

From there, other players, from Chris Paul to Blake Griffin, jokingly tweeted emojis as what they were up to.

But it was Nike’s Jordan brand that dropped the mic. They tweeted out a picture of a goat emoji (shorthand for “greatest of all time”) and another tweet with six trophies signaling the number of championships he won.

Both tweets amassed more than 50,000 retweets and 35,000 favorites combined.

Nike’s Jordan brand is a client of the New York-based social media agency Laundry Service and that triggered CEO Jason Stein to go even further with it. So, along with his friend ESPN sports business analyst Darren Rovell, the duo kicked around ideas of what emojis define other famous NBA players.

For example, Dallas Mavericks’ Dirk Nowitzki is German so naturally he’s a the German flag emoji and Chicago Bulls player Derrick Rose appropriately is the rose emoji. The full chart is below:

What about Stein’s favorite, besides his crew’s Jordan’s goat emoji? “I’d go with Jerry West a.k.a. The Logo,” who is the trademark emoji. He told Digiday that a MLB version is coming soon.

Featured image via Flickr.

More in Marketing

As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed

The ad delivery has improved in the past few weeks, but some are now hesitant until those issues are completely ironed out.

Google’s latest commerce moves deepen the battle over agentic shopping

Google’s aim to own the entire shopper journey is heating up the agentic commerce battle against Amazon’s Alexa and rivals like TikTok Shop.

Retail media strategies

TikTok Shop says sales from U.S. small businesses climbed 66% in 2025

U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.