When Donald Trump muttered a loaded insult at Hillary Clinton during a presidential debate in October, Amanda Brinkman took the opportunity to reverse the narrative and print the phrase on a T-shirt, turning it into a badge of honor.
“Nasty Woman” shirts, which display the words in capital letters over a pink heart, went up for sale that night on Brinkman’s “Google Ghost” Shopify page — which houses the results of her T-shirt printing side hobby — with 50 percent of their proceeds to be donated to Planned Parenthood. She posted an image of one of the tees to her personal Instagram and the @googleghostpress Instagram simultaneously. Overnight, thousands of them were ordered.
To read the rest of this story, please visit Glossy.
More in Marketing
TikTok launches MCP server to let AI agents run campaigns
The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.
Ad tech is lining up behind OpenAI (it’s been here before)
OpenAI needs ad tech. Ad tech knows it won’t always.
Why Target killed its creator program, launched 2 new ones
Target has launched Club Target and Target Ambassadors. Club Target is designed for smaller creators or enthusiastic Target shoppers.