Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
When Donald Trump muttered a loaded insult at Hillary Clinton during a presidential debate in October, Amanda Brinkman took the opportunity to reverse the narrative and print the phrase on a T-shirt, turning it into a badge of honor.
“Nasty Woman” shirts, which display the words in capital letters over a pink heart, went up for sale that night on Brinkman’s “Google Ghost” Shopify page — which houses the results of her T-shirt printing side hobby — with 50 percent of their proceeds to be donated to Planned Parenthood. She posted an image of one of the tees to her personal Instagram and the @googleghostpress Instagram simultaneously. Overnight, thousands of them were ordered.
To read the rest of this story, please visit Glossy.
More in Marketing
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.
Anthropic’s ad bill is soaring, according to IPO filing
Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill.
Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.