Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

#NastyWoman: Inside the spread of feminist merchandise on Instagram

When Donald Trump muttered a loaded insult at Hillary Clinton during a presidential debate in October, Amanda Brinkman took the opportunity to reverse the narrative and print the phrase on a T-shirt, turning it into a badge of honor.

“Nasty Woman” shirts, which display the words in capital letters over a pink heart, went up for sale that night on Brinkman’s “Google Ghost” Shopify page — which houses the results of her T-shirt printing side hobby — with 50 percent of their proceeds to be donated to Planned Parenthood. She posted an image of one of the tees to her personal Instagram and the @googleghostpress Instagram simultaneously. Overnight, thousands of them were ordered.

To read the rest of this story, please visit Glossy.

More in Marketing

The feature image is an illustration of people sitting in front of a TV watching sports.

WTF are fandoms, and why are marketers chasing them?

Marketers want more than customers. They’re chasing fandom to turn audiences into communities.

OpenAI is sharpening its focus on enterprise advertisers

The company is hiring a dedicated marketing role aimed at positioning OpenAI as a ‘premium advertising platform for the world’s marketers’.

The new AI playbook: The rules brands are setting around customer-facing content

For some brands, AI platforms and services are proving to be game-changing for their ability to speed up creative processes, and save money.