When Donald Trump muttered a loaded insult at Hillary Clinton during a presidential debate in October, Amanda Brinkman took the opportunity to reverse the narrative and print the phrase on a T-shirt, turning it into a badge of honor.
“Nasty Woman” shirts, which display the words in capital letters over a pink heart, went up for sale that night on Brinkman’s “Google Ghost” Shopify page — which houses the results of her T-shirt printing side hobby — with 50 percent of their proceeds to be donated to Planned Parenthood. She posted an image of one of the tees to her personal Instagram and the @googleghostpress Instagram simultaneously. Overnight, thousands of them were ordered.
To read the rest of this story, please visit Glossy.
More in Marketing
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
Future of Marketing Briefing: Why Bose is building an entertainment company
Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.
The rise of pharma ad tech
Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.