Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

#NastyWoman: Inside the spread of feminist merchandise on Instagram

When Donald Trump muttered a loaded insult at Hillary Clinton during a presidential debate in October, Amanda Brinkman took the opportunity to reverse the narrative and print the phrase on a T-shirt, turning it into a badge of honor.

“Nasty Woman” shirts, which display the words in capital letters over a pink heart, went up for sale that night on Brinkman’s “Google Ghost” Shopify page — which houses the results of her T-shirt printing side hobby — with 50 percent of their proceeds to be donated to Planned Parenthood. She posted an image of one of the tees to her personal Instagram and the @googleghostpress Instagram simultaneously. Overnight, thousands of them were ordered.

To read the rest of this story, please visit Glossy.

More in Marketing

Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns

As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.

Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign

Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.

Here are the questions on advertisers’ minds after the DoorDash-Instacart deal

DoorDash and Instacart are joining forces. Now advertisers want to know what happens to costs, data and measurement.