More Brands Responding Poorly to Sandy

We showed you Barney’s distasteful response to hurricane Sandy, and it looks like there are other brands that similarly used the natural disaster as a marketing ploy. Here are more embarrassing examples of brands trying to capitalize on Sandy buzz.

Urban Outfitters

Jonathan Adler (Image via @kmaverick)

American Apparel 

(Image via @whitneyhess)

Laced Boston

More in Marketing

The Disney-OpenAI deal and generative AI copyright concerns

This week’s Digiday Podcast delves into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools, with Davis Wright Tremaine partner Rob Driscoll.

‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion 

David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor brands and how expansion isn’t far off.

New partnerships, marketing fuel BNPL’s holiday surge

This holiday season, more brands deployed BNPL services with different payment options beyond the more familiar “pay-in-four” structure.