Mobext was named the top mobile agency at Digiday’s Mobi Awards, which honor the best in mobile media, marketing and advertising.
Mobext is the global mobile marketing division of Havas Digital. It boasts mobile billings on track to top $10 million for 2012 and works with clients like Sears, Danon and others.
The awards also named Nike+ FuelBand as the best mobile platform innovation. R/GA, which won for FuelBand, also took home an awards for best mobile app for branded content (FuelBand) and mobile app for retail (Google Wallet).
The Mobi Awards were presented last night at an event in New York City hosted by Mike Schneider, digital director incubator at Allen & Gerritsen, with entertainment by comedian Rodney Laney.
The 2012 Mobi Award Winners are:
Best Mobile Branding Campaign
Ralph Lauren/The New York Times/Medialets
Best Mobile/Social Integrated Campaign
OMD/Hershey’s
Best Location-Based Campaign
OMD/BBDO/FedEx
Best Mobile Direct Response Campaign
Glamour Magazine/SpyderLynk
Best Integrated Mobile/Cross Media Campaign
One50One/Global Results Communications/Hennessy Kaws
iPad / Tablet Advertising Campaign
Ralph Lauren/The New York Times/Medialets
Best Mobile Creative
Ansible/Intel/OMD/DDB
Best Mobile App for Editorial Content
MLB Advanced Media/MLB.com At Bat
Best Mobile App For Branded Content
R/GA/Nike+ Fuelband
Best Mobile App for E-commerce/Retail
R/GA/Google Wallet
Best Mobile Website
Kia Motors America/Ansible/Kia Mobile & Tablet Site
Best Mobile Platform Innovation
R/GA/Nike+ FuelBand
Best Mobile Ad Network
Tapjoy
Mobi Agency of the Year
Mobext
For a full list of all finalists and winners, please visit the Mobi Awards website.
More in Marketing
In Graphic Detail: Why YouTube is a genuine threat to Netflix
Digiday has charted exactly how YouTube is a real threat to Netflix, due to its dominance of watch time, user base and its ability to totally reshape viewing behaviors.
At Ebiquity, a new role signals marketing’s shift from metrics to meaning
Marketing has no shortage of data. Ebiquity is betting on judgement.
Lowe’s wants to do more with AI shopping in 2026
Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers.