Mobext was named the top mobile agency at Digiday’s Mobi Awards, which honor the best in mobile media, marketing and advertising.
Mobext is the global mobile marketing division of Havas Digital. It boasts mobile billings on track to top $10 million for 2012 and works with clients like Sears, Danon and others.
The awards also named Nike+ FuelBand as the best mobile platform innovation. R/GA, which won for FuelBand, also took home an awards for best mobile app for branded content (FuelBand) and mobile app for retail (Google Wallet).
The Mobi Awards were presented last night at an event in New York City hosted by Mike Schneider, digital director incubator at Allen & Gerritsen, with entertainment by comedian Rodney Laney.
The 2012 Mobi Award Winners are:
Best Mobile Branding Campaign
Ralph Lauren/The New York Times/Medialets
Best Mobile/Social Integrated Campaign
OMD/Hershey’s
Best Location-Based Campaign
OMD/BBDO/FedEx
Best Mobile Direct Response Campaign
Glamour Magazine/SpyderLynk
Best Integrated Mobile/Cross Media Campaign
One50One/Global Results Communications/Hennessy Kaws
iPad / Tablet Advertising Campaign
Ralph Lauren/The New York Times/Medialets
Best Mobile Creative
Ansible/Intel/OMD/DDB
Best Mobile App for Editorial Content
MLB Advanced Media/MLB.com At Bat
Best Mobile App For Branded Content
R/GA/Nike+ Fuelband
Best Mobile App for E-commerce/Retail
R/GA/Google Wallet
Best Mobile Website
Kia Motors America/Ansible/Kia Mobile & Tablet Site
Best Mobile Platform Innovation
R/GA/Nike+ FuelBand
Best Mobile Ad Network
Tapjoy
Mobi Agency of the Year
Mobext
For a full list of all finalists and winners, please visit the Mobi Awards website.
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