In a “gig economy” where a growing number of people work for themselves and require on-demand workspaces from time to time, paying a monthly fee for a fixed office seems a little outdated.
But technology that lets someone walk in, grab a coffee, use a workspace and get a receipt sent to their phone once they walk out could change that. Since September, Mastercard has been testing tech at WeWork’s 600 California St. location in San Francisco to do just that, with future applications including brick-and-mortar retail without checkout counters, and the concept of “smart cities” where metered payments for utilities would automatically happen through internet-connected devices.
“In conjunction with WeWork, we have the capability called metered payments, which allows WeWork members to be charged for the amount of time they’re sitting at their desk or in a conference room,” said Stephan Wyper, senior vp of digital partnerships and commercialization at Mastercard. “It’s a first deployment — and then we’re looking to deploy it more broadly and look for other opportunities.”
More in Marketing
Why brands are running to Strava
Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.
Tariffs forced Temu to slash its U.S. ad spend on nearly every platform
The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.
Why DSW and other brands are pivoting back to ‘old’ marketing tactics
Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.