How luxury retailers are navigating Black Friday

Luxury retailers are wise to turn up their noses to Black Friday’s dark temptations.

While speculations that Black Friday is dead are overblown, the shopping holiday has indeed lost some of its appeal, mostly on the ground level. According to retail analyst company ShopperTrak, customers spent $10.4 billion on in-store purchases on Black Friday in 2015, a $1 billion drop from 2014.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=210758

More in Marketing

As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts

Here’s what Snapchat, Meta, Pinterest, YouTube, Reddit, WeAre8 and Substack are doing to capitalize on the TikTok ban.

Discord’s advertising push continues: A Q&A with new Discord CBO Jules Shumaker

Most recently, she served as CRO of Unity between 2021 and 2024; prior to Unity, she worked as a vp of advertising for the game publisher Zynga.

Twitch streamers lament likely loss of TikTok as an audience referral engine

As the United States marches toward a TikTok ban on Jan. 19, livestreaming creators in particular are lamenting the potential death of the platform’s so-called “clipping culture,” which they believe had an uplifting effect on their followings on both TikTok and other platforms.