Only ten seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

Why luxury brands still aren’t embracing sustainable fashion

Designer Eileen Fisher made an eight-year commitment to sustainable fashion four years ago, after having “an epiphany about the earth” and her responsibility as the owner of her own company. In the years since, the brand has been vocal about these efforts.

“We made a commitment that, by the year 2020, we would eliminate our top volume fabric, viscose,” said Amy Hall, director of sustainable consciousness at Eileen Fisher. “The only thing was, we didn’t know how to do that then.”

To read the rest of this story, please visit Glossy.

More in Marketing

Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label

The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.

While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes

Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP’s latest remodeling plans show they’re heading in different directions.

How Boll & Branch leverages AI for operational and creative tasks

Boll & Branch first and foremost uses AI to manage workflows across teams.