Luxury Swiss watch brand Piaget’s first virtual reality experiment, which takes viewers to a simulated polo match, is a swing and a miss.
The VR experience is meant to promote Piaget’s newest watch, the Polo S (Piaget has been a sponsor of polo events for years). Done with production company Unit9, viewers can strap on Google Cardboard headsets to sit in on a polo match as a spectator or as a player. Online, the game can be experienced through a 360-degree video.
To read the rest of this story, please visit Glossy.
More in Marketing
Why brands are running to Strava
Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.
Tariffs forced Temu to slash its U.S. ad spend on nearly every platform
The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.
Why DSW and other brands are pivoting back to ‘old’ marketing tactics
Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.