for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Luxury Swiss watch brand Piaget’s first virtual reality experiment, which takes viewers to a simulated polo match, is a swing and a miss.
The VR experience is meant to promote Piaget’s newest watch, the Polo S (Piaget has been a sponsor of polo events for years). Done with production company Unit9, viewers can strap on Google Cardboard headsets to sit in on a polo match as a spectator or as a player. Online, the game can be experienced through a 360-degree video.
To read the rest of this story, please visit Glossy.
More in Marketing
Marketing strategists search for a solution to AI’s all-too predictable outputs
Marketing strategists embracing tools are finding AI’s penchant for predictability puts a ceiling on their usefulness. But the search for a solution prompts questions over how much they should rely on the machines.
OpenAI turns on cost-per-click ads inside ChatGPT
The move come as the platform looks to hire its first Advertising Marketing Science Lead.
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Research shows that while marketers see AI’s benefits, trust and complexity issues are barriers to widespread adoption.