Luxury Swiss watch brand Piaget’s first virtual reality experiment, which takes viewers to a simulated polo match, is a swing and a miss.
The VR experience is meant to promote Piaget’s newest watch, the Polo S (Piaget has been a sponsor of polo events for years). Done with production company Unit9, viewers can strap on Google Cardboard headsets to sit in on a polo match as a spectator or as a player. Online, the game can be experienced through a 360-degree video.
To read the rest of this story, please visit Glossy.
More in Marketing
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.
What brands are paying to advertise around the World Cup
Sponsorships start at around $15 million and go up to $85 million, with some experts calling $25 million the unofficial barrier of entry to appear on Fox.
Why Dove is betting on hundreds of creators for the World Cup
Dove Men is using hundreds of creators for the World Cup while balancing scale, brand safety and AI concerns.