#LoveWins: Brands explode with pride following gay marriage ruling
That’s the overwhelming message that is spreading through social media moments after the Supreme Court legalized same-sex marriage across America.
And brands, being people too, celebrated the news on social media — especially on Twitter where they posted pictures of their logos draped in the rainbow flag. Normally, jumping in on social issues is not for the faint of heart, but even companies that tend to stay out of political conversations are feeling emboldened — and proud — today.
The hashtag, #LoveWins, became the unofficial rallying call for supporters and was tweeted more than 2.8 million times (and growing) according to Topsy. Data from Brandwatch, a social media analytics firm, told Digiday that the hashtag garnered 4.5 billion impressions.
The response to the ruling has been overwhelmingly favorable with 17 times more positive tweets than negative tweets. Companies quickly attached themselves to this wave of happiness and sent out tweets that reflected positively on themselves and the news.
Also, 65 percent of the tweets about the topic were written by women, with, not surprisingly, the majority of all tweets (73 percent) coming from the United States.
Here’s how big brands reacted:
— Ben & Jerry’s (@benandjerrys) June 26, 2015
— Macy’s (@Macys) June 26, 2015
— Honey Maid (@HoneyMaidSnacks) June 26, 2015
— BuzzFeed (@BuzzFeed) June 26, 2015
— Hillary Clinton (@HillaryClinton) June 26, 2015
— Game Of Thrones (@GameOfThrones) June 26, 2015
— The Maytag Man (@TheMaytagMan) June 26, 2015
— Visa (@Visa) June 26, 2015
— Gap (@Gap) June 26, 2015
— Uber NYC (@Uber_NYC) June 26, 2015
— JELL-O (@JELLO) June 26, 2015
— Miller Lite (@MillerLite) June 26, 2015
— Ketel One Vodka (@KetelOne) June 26, 2015
— MTV (@MTV) June 26, 2015
— YouTube (@YouTube) June 26, 2015
— Bravotv (@Bravotv) June 26, 2015
— Logo (@LogoTV) June 26, 2015
— Spotify USA (@SpotifyUSA) June 26, 2015
— Starbucks Coffee (@Starbucks) June 26, 2015
— Airbnb (@Airbnb) June 26, 2015
— Major League Soccer (@MLS) June 26, 2015
— Whole Foods Market (@WholeFoods) June 26, 2015
— Absolut (@absolutvodka) June 26, 2015
— Cheerios (@cheerios) June 26, 2015
— UNIQLO (@UniqloUSA) June 26, 2015
— Caesars Palace (@CaesarsPalace) June 26, 2015
— Vegas (@Vegas) June 26, 2015
— Tide (@tide) June 26, 2015
— SNICKERS® (@SNICKERS) June 26, 2015
— Lyft (@lyft) June 26, 2015
— Pandora (@pandora_radio) June 26, 2015
— Official smart USA (@smartcarusa) June 26, 2015
— SHAKE SHACK (@shakeshack) June 26, 2015
— Budweiser (@Budweiser) June 26, 2015
— Tumblr (@tumblr) June 26, 2015
— Columbia Sportswear (@Columbia1938) June 26, 2015
— Chobani (@Chobani) June 25, 2015
— Hyatt Tweets (@HyattTweets) June 26, 2015
— Kimpton (@Kimpton) June 26, 2015
— Expedia (@Expedia) June 26, 2015
Love prevails. pic.twitter.com/6rGlrOBrbu
— Ace Hotel (@acehotel) June 26, 2015
— AT&T (@ATT) June 26, 2015
— T-Mobile (@TMobile) June 26, 2015
— Crate and Barrel (@CrateandBarrel) June 26, 2015
— Old Navy Official (@OldNavy) June 26, 2015
— Chipotle (@ChipotleTweets) June 26, 2015
— Skittles (@Skittles) June 26, 2015
— Chili’s Grill & Bar (@Chilis) June 26, 2015
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