We’ve recapped the buzziest news of this week in less than 30 seconds so you can sound just a little bit smarter at happy hour today:
Twitter raised its character limit on direct messages from 140 characters to 10,000. That’s a lot of DMs to slide into. You won’t see Vanity Fair DM’ing Tinder, though. The Condé Nast mag ran an article blaming the app for ruining dating. Tinder responded by acting like a crazy jilted ex on Twitter. Meanwhile, live streaming app Periscope hit a milestone this week, announcing that it now has 10 million active users. Lastly, Google created a new parent company Alphabet. But if you want to actually learn the alphabet, you have to watch Sesame Street on HBO now.
More in Marketing
Eco-friendly brands are combatting ‘green fatigue’ by focusing more on product efficacy in marketing
Brands are finding they can combat ‘green fatigue’ by focusing on product efficacy rather than ingredients.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
Why Nutter Butter’s internet speak social strategy isn’t likely to alienate other generations.