SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

What you should know going into the weekend

We’ve recapped the buzziest news of this week in less than 30 seconds so you can sound just a little bit smarter at happy hour today:

Twitter raised its character limit on direct messages from 140 characters to 10,000. That’s a lot of DMs to slide into. You won’t see Vanity Fair DM’ing Tinder, though. The Condé Nast mag ran an article blaming the app for ruining dating. Tinder responded by acting like a crazy jilted ex on Twitter. Meanwhile, live streaming app Periscope hit a milestone this week, announcing that it now has 10 million active users. Lastly, Google created a new parent company Alphabet. But if you want to actually learn the alphabet, you have to watch Sesame Street on HBO now.

More in Marketing

GLP-1 draws pharma advertisers to double down on the Super Bowl

Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year

Food and beverage executives say a Super Bowl campaign sets the tone for the year.

Programmatic is drawing more brands to this year’s Winter Olympics

Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.