Join us Sept. 14-16 in Miami to connect with top publishing leaders
Kit Kat wants its limited edition white chocolate Kit Kats to live on forever. So the chocolate candy brand decided to get artsy, because what better way to preserve something than immortalize it in a piece of candy art.
Kit Kat got Australian illustrator Mike Watt to make 50 original works of Kit Kat art for its “Final Fifty” campaign. The medium was the last 50 white chocolate bars melted down. Watt used the molten white chocolate to paint 50 different images onto canvas. Watt used a knife to scrape out his designs, creating white chocolate reliefs. It’s pretty cool.
You can see a gallery of all 50 works of Kit Kat art on the brand’s Facebook page. Kit Kat is asking fans to pick their favorite of the “final fifty” and explain why.
Watch the video below to see how Watt created his chocolate paintings.
More in Marketing
Instacart launches custom AI assistants for retailers
Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in their footsteps.
AI reshapes agency economics, but their contracts are still scrambling to catch up
AI is changing agency work. Agencies are adding provisions to existing contracts instead of rewriting their MSAs.
Ad Tech Briefing: Regulatory storm clouds gather and scatter over Big Tech, and indies count the cost
The FTC’s Amazon charges presage Google’s second antitrust let-off in a year, while The Trade Desk sheds hundreds.