Lock in a year of Digiday+ for 35% less. Ends May 29.
Kit Kat wants its limited edition white chocolate Kit Kats to live on forever. So the chocolate candy brand decided to get artsy, because what better way to preserve something than immortalize it in a piece of candy art.
Kit Kat got Australian illustrator Mike Watt to make 50 original works of Kit Kat art for its “Final Fifty” campaign. The medium was the last 50 white chocolate bars melted down. Watt used the molten white chocolate to paint 50 different images onto canvas. Watt used a knife to scrape out his designs, creating white chocolate reliefs. It’s pretty cool.
You can see a gallery of all 50 works of Kit Kat art on the brand’s Facebook page. Kit Kat is asking fans to pick their favorite of the “final fifty” and explain why.
Watch the video below to see how Watt created his chocolate paintings.
More in Marketing
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.
In Graphic Detail: Why OpenAI’s ad business is still a work in progress
As OpenAI is reportedly gearing up to go public as early as September, Digiday has charted the promise, and early tensions behind its ad business.
The AI paradox: Marketers trust AI to buy media, not build brands
Some executives are wary of AI-generated creative ideas while using automated tools to brainstorm campaigns.