‘I’m not in the mood to do a ‘Where’s Kelly Cutrone?’ story, if that’s what this is,’ says Kelly Cutrone.
It’s an understandable sentiment, given how much press she’s gotten over the last few years, press she’s simply tired of. Much of that stemmed from her role on MTV’s ‘The City‘ and ‘The Hills,’ where audiences knew her as the fearsome maven of fashion PR firm People’s Revolution. Although the company hasn’t posted on Instagram in seven weeks and its Twitter disappeared a while ago, Cutrone claims that it is 100 percent in business. Past social posts reflect an edgier clientele of small brands including OnePiece, Mimi Prober and Namilia. Cutrone makes it clear that she still produces for Jeremy Scott, as well. But, when it came to herself, that’s about all she’s willing to say.
-
How Roblox is paving the way for a new era of branded gaming
Roblox is still in its infancy as a marketing tool. But over the last two years, the number of brands and retailers on Roblox has grown dramatically.
-
‘Email has become so cluttered’: Why DTC brands plan to use texting for Black Friday and Cyber Monday this year
With Black Friday and Cyber Monday nearing, text messaging is becoming a more common marketing channel for direct-to-consumer brands.
-
‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
As their audiences on the social app have grown, a flurry of publishers have turned to developing branded content campaigns to explore new commercial opportunities.
-
SponsoredPublishers will lead the charge as cookie-less advertising becomes the norm
Steve Wing, managing director, EMEA, Magnite As the advertising industry moves closer to a cookieless world — one in which browserless environments including connected TV (CTV) and mobile in-app are an increasingly large part of ad budgets — publishers will have an increasingly important role in developing the future of identity. Segment creation and identity […]
-
Member Exclusive‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pause
Spending has remained consistent, according to media buyers, who say that advertisers are more prepared this time around.
-
‘Time to test multiple offers’: Why Black Friday and Cyber Monday advertising is coming earlier than ever this year
The accelerated shift of consumer shopping to e-commerce and the expected surge of online holiday retail, has led to earlier Black Friday and Cyber Monday advertising.
