Digital media has taken agencies by storm. Both large and small shops are constantly evolving in order to stay afloat in the ever-changing environment. One of the biggest challenges facing larger agencies today is an ever-increasing metabolism, particularly when it comes to staying up to speed with smaller, perhaps more nimble shops.
JWT North America CEO David Eastman will address this issue and other challenges large shops are facing today at the Digiday Agency Summit in Scottsdale, Ariz., March 19-21. As the head of one of the largest U.S. agencies — as well as its worldwide digital director — he’s perfectly suited to address JWT’s digital agility and lessons learned in the area of digital media.
David is joining a lineup of executives that include Huw Griffiths, global chief performance officer at UM; Richard Sussman, svp, U.S. director of performance analytics at Initiative; Jeff Lanctot, global chief media officer at Razorfish; Ivan Perez-Armendariz, chief digital officer at CP+B; David Smith, founder and CEO of Mediasmith; and Julian Zilberbrand, svp and global digital director of the technology activation group at Starcom Media Group.
Register today, and continue to check the agenda as we confirm more speakers and topics!
More in Marketing
Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch
Amazon is positioning Twitch as a defining asset in its CTV ambitions.
Netflix transforms former mall department stores into experiential venues
The location in Dallas opens this week, and one at the King of Prussia mall near Philadelphia opened last month.
Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies
The job isn’t execution anymore. AI handles that. The job is judgement.