10 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

JWT’s Eastman to Discuss Agility at Digiday Agency

Digital media has taken agencies by storm. Both large and small shops are constantly evolving in order to stay afloat in the ever-changing environment. One of the biggest challenges facing larger agencies today is an ever-increasing metabolism, particularly when it comes to staying up to speed with smaller, perhaps more nimble shops.

JWT North America CEO David Eastman will address this issue and other challenges large shops are facing today at the Digiday Agency Summit in Scottsdale, Ariz., March 19-21. As the head of one of the largest U.S. agencies — as well as its worldwide digital director — he’s perfectly suited to address JWT’s digital agility and lessons learned in the area of digital media.

David is joining a lineup of executives that include Huw Griffiths, global chief performance officer at UM; Richard Sussman, svp, U.S. director of performance analytics at Initiative; Jeff Lanctot, global chief media officer at Razorfish; Ivan Perez-Armendariz, chief digital officer at CP+B; David Smith, founder and CEO of Mediasmith; and Julian Zilberbrand, svp and global digital director of the technology activation group at Starcom Media Group.

Register today, and continue to check the agenda as we confirm more speakers and topics!

 

More in Marketing

ANA updates efforts to standardize retail media network measurement

The ANA is hammering out guidelines around standardization of retail media measurement, on behalf of its member base of marketers

How DTC startups are using AI to scale more efficiently

Brand marketers are recreating the DTC playbook for the current agentic AI landscape.

How Unilever detergent brand Persil measures sports sponsorship impact

The fabric detergent brand sponsors Arsenal and F1 Academy. Brand boss Giovanna Gomes explains how it tracks the impact of those deals beyond just exposure.