Digiday recently challenged your knowledge of advertising technology. Of the 500 responses, a few things were clear: many did not know what company claims to be the first DSP (MediaMath) or which doesn’t claim to be a DMP (RocketFuel).
This week we’re setting our sights at agencies, testing your knowledge of recent offbeat history with a 10-question quiz. Again, we do not have prizes yet. But please tweet your winning score with the hashtag #digidayagencyquiz.
[polldaddy type=”iframe” survey=”D7C253C9897FEB8F” height=”auto” domain=”digiday” id=”agency-quiz”]
-
‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns
Mary Alderete on the upended marketing calendar and Gap’s plans to lean into the extended holiday season this year.
-
‘Race to deliver’: Pernod Ricard CMO Pam Forbus on a new anti-hate speech initiative and how the coronavirus changed the company’s marketing
Like many marketers, Forbus had to figure out what to do about the Facebook boycott as well as how to pivot the alcohol giant's marketing amid the coronavirus.
-
As YouTube adopts new standards, the transition from brand safety to suitability is accelerating
YouTube is currently working on a brand suitability fix based on standards defined by the Global Alliance of Responsible Media.
-
SponsoredBrands are rethinking content strategies to make personalization pay off
When it comes to providing a differentiated customer experience, content is king; customers will not hesitate to switch to a competitor if they aren’t engaged by the information that matters most to them. Top performing brands know that they need to provide the personalized, relevant information their customers need at every point along their journey […]
-
Bridging AI to agility, empathy and purpose will accelerate marketing’s deep consumer and client relationships
IBM CMO sees important links between technology like artificial intelligence and natural language processing with human management traits.
-
Ahead of the ANA conference, marketers take stock of coronavirus-induced changes to consumer behavior
ANA attendees, industry observers say marketers are focused on driving growth and meeting consumers wherever they are now.
