Join us at the Digiday Publishing Summit from March 24-26 in Vail

Digiday recently challenged your knowledge of advertising technology. Of the 500 responses, a few things were clear: many did not know what company claims to be the first DSP (MediaMath) or which doesn’t claim to be a DMP (RocketFuel).
This week we’re setting our sights at agencies, testing your knowledge of recent offbeat history with a 10-question quiz. Again, we do not have prizes yet. But please tweet your winning score with the hashtag #digidayagencyquiz.
[polldaddy type=”iframe” survey=”D7C253C9897FEB8F” height=”auto” domain=”digiday” id=”agency-quiz”]
More in Marketing

Target’s ad business had a good year, but can it become a retail media powerhouse?
Target’s ad business continues to grow, but can it compete with retail media network titans Walmart and Amazon?

Trump’s topsy-turvy tariffs have marketers uncertain and on edge
Execs are uncertain of the right way forward amid constant policy change.

Programmatic advertising’s endless cycle of reinvention and rot
Fixing programmatic means breaking it first.