Digiday recently challenged your knowledge of advertising technology. Of the 500 responses, a few things were clear: many did not know what company claims to be the first DSP (MediaMath) or which doesn’t claim to be a DMP (RocketFuel).
This week we’re setting our sights at agencies, testing your knowledge of recent offbeat history with a 10-question quiz. Again, we do not have prizes yet. But please tweet your winning score with the hashtag #digidayagencyquiz.
[polldaddy type=”iframe” survey=”D7C253C9897FEB8F” height=”auto” domain=”digiday” id=”agency-quiz”]
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WTF is the global privacy control?
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Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing
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Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
The shadow both Apple and Amazon have cast over advertising dollars is getting longer by the quarter.
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SponsoredHow Rumpl and Replacements got creative with CTV ad production and media buys
Sponsored by MNTN This year, marketers are balancing multiple priorities, including the convergence of two trends: the growth of CTV advertising and economic uncertainty impacting ad budgets. To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. These tactics allow advertisers to continue reaching audiences on CTV […]
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Why advertisers are still making space for experimental budgets even with economic uncertainty
Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend.
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Marketers move beyond the basics of ChatGPT with new tools
Companies are setting their sights past OpenAI's free version and integrating their own data sets for new ads, bots and idea generators.
