Digiday recently challenged your knowledge of advertising technology. Of the 500 responses, a few things were clear: many did not know what company claims to be the first DSP (MediaMath) or which doesn’t claim to be a DMP (RocketFuel).
This week we’re setting our sights at agencies, testing your knowledge of recent offbeat history with a 10-question quiz. Again, we do not have prizes yet. But please tweet your winning score with the hashtag #digidayagencyquiz.
[polldaddy type=”iframe” survey=”D7C253C9897FEB8F” height=”auto” domain=”digiday” id=”agency-quiz”]
More in Marketing
What Blast’s Dota 2 expansion means for Blast.tv
As of today, “Dota 2” has joined “Counter-Strike” on Blast.tv, becoming only the second esport to be featured on the platform. Digiday spoke to Blast.tv head of product Rory McEvoy to learn why Blast.tv is going all-in on “Dota 2.”
Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company
Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience.
Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
There is a sense from agency sources that marketers are paying more attention to their paid search efforts this year.