Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
Digiday recently challenged your knowledge of advertising technology. Of the 500 responses, a few things were clear: many did not know what company claims to be the first DSP (MediaMath) or which doesn’t claim to be a DMP (RocketFuel).
This week we’re setting our sights at agencies, testing your knowledge of recent offbeat history with a 10-question quiz. Again, we do not have prizes yet. But please tweet your winning score with the hashtag #digidayagencyquiz.
[polldaddy type=”iframe” survey=”D7C253C9897FEB8F” height=”auto” domain=”digiday” id=”agency-quiz”]
More in Marketing
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.