Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Digiday recently challenged your knowledge of advertising technology. Of the 500 responses, a few things were clear: many did not know what company claims to be the first DSP (MediaMath) or which doesn’t claim to be a DMP (RocketFuel).
This week we’re setting our sights at agencies, testing your knowledge of recent offbeat history with a 10-question quiz. Again, we do not have prizes yet. But please tweet your winning score with the hashtag #digidayagencyquiz.
[polldaddy type=”iframe” survey=”D7C253C9897FEB8F” height=”auto” domain=”digiday” id=”agency-quiz”]
More in Marketing
Yahoo pauses IAB membership amid a series of quiet cost-saving measures
Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.
Target looks to e-commerce, advertising investments to help grow the business
Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth.
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.