Introducing 2018’s Digiday Changemakers, honoring those modernizing media and marketing
Changemakers is part of the summer issue of Digiday Magazine, available exclusively to Digiday+ members. Subscribe here and use code CHANGEMAKERS for a 15 percent discount.
One thing that never gets old in media and marketing is the desire to rethink the status quo, challenge conventional wisdom and raise the bar. That impulse is evident in our second Changemakers list, where we spotlight people who are busy creating the future of media and marketing. A few themes dominated this list, including the battle against tech giants’ dominance of online advertising, solving the mystery shrouding where ad dollars are spent and putting a spotlight on bad workplace culture. Meet 50 people we are honoring for their contributions, every day, in making change a reality.
One note on our list: It’s very U.S. and U.K-centric, as we are based in New York and London. The changemakers were based on our reporting, so they focus on these markets (and Europe).
Click below to see this year’s class of Changemakers.
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How gamers’ engagement with short-form video is changing
To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences.
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Inside SAG-AFTRA’s new deal with video platform Cameo
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Digiday+ Research: Extreme pessimism about the end of the cookie levels off among agencies
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SponsoredHow agencies’ relationships with RMNs are continuing to evolve in 2023
This article is also available in Spanish. Please use the toggle above the headline to switch languages. Visit digiday.com/es to read more content in Spanish. Sponsored by Best Buy Ads As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting […]
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Jose Cuervo Tequila celebrates UFC’s 30th anniversary with Kevin Holland, Stephen “Wonderboy” Thompson ads
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Benjamin Moore is using OOH near big-box retailers to say their paint isn’t there, encouraging people shop local
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