Introducing 2018’s Digiday Changemakers, honoring those modernizing media and marketing
Changemakers is part of the summer issue of Digiday Magazine, available exclusively to Digiday+ members. Subscribe here and use code CHANGEMAKERS for a 15 percent discount.
One thing that never gets old in media and marketing is the desire to rethink the status quo, challenge conventional wisdom and raise the bar. That impulse is evident in our second Changemakers list, where we spotlight people who are busy creating the future of media and marketing. A few themes dominated this list, including the battle against tech giants’ dominance of online advertising, solving the mystery shrouding where ad dollars are spent and putting a spotlight on bad workplace culture. Meet 50 people we are honoring for their contributions, every day, in making change a reality.
More in Marketing
Broadcasters and advertisers expected a lot from the Olympics — was it worth it?
Broadcasters NBCU and Channel 4, as well as brands including Bridgestone, Samsung and Nike, are considering the commercial impact of advertising in the summer Olympics.
Why one of the largest Web3 game publishers sees in-game advertising as a path forward
Millions of users still play blockchain games on a regular basis, making the Web3 community a potential gold mine for advertising looking to reach a young, technologically literate audience.
X is on the hunt for more ad dollars at its latest client council meeting
80 marketers showed up at X’s New York HQ for the session.