LAST CHANCE:

Nine passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

Internet mourns the retirement of noted subway advertiser Dr. Zizmor

Ads on the New York City subway are about to become less colorful now that Dr. Jonathan Zizmor has announced he’s finished.

The Daily News reports that he’s quietly closed his Midtown clinic and is done administering acid peels and botox treatments. The 70-year-old dermatologist is retiring. Zizmor became a micro-celebrity in New York due to his campy, cheesy and colorful subway ads that promised “beautiful clear skin” and other modern miracles.

Zizmor’s face has been glaring at passengers since the early 1980s, when he was one of the first doctors to advertise there. “I got a lot of heat when I started,” Zizmor said in 2009, adding “No one was on the subway … no one was even advertising.”

Soon after the news broke, Zizmor’s name started trending on Twitter as people mourned the end of an era:

Now we’ll have to just endure years of Casper and CitiBank ads.

More in Marketing

‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies

A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs.

Platform and agency execs recommended must-reads to unwind during busy periods

Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.

In Graphic Detail: AI adoption increases, but U.S. consumers are still wary

Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.