Intel’s CEO likes frozen PB&J sandwiches, and other things we learned on reddit

Reddit can be a treacherous place for the uninitiated — worse for the disingenuous. Just ask Morgan Freeman or Woody Harrelson. So you have to hand it to Intel CEO just for agreeing to do an “AMA” or  ask me anything, in which high profile or interesting people agree to field questions from legions of BS-averse redditors.

For about an hour today, Brian Krzanich took to the site for a conversation with redditors. There were a few moments of skepticism on behalf of the redditors followed by some genuine frankness by Krzanich. Here are a few highlights.

At first, redditors suspected Krzanich’s answers were being ghostwritten by Intel’s PR team:

Intel_1

intel_4 copy

But then, Krzanich loosened up a little with some self-deprecatory humor about his love of ellipses:

intel_6

Intel_5

And gave some revealing insight into his sandwich preferences:

intel_8

Krzanich was surprisingly forthright about Intel’s missing the boat on mobile and tablet:

Intel_2copy

And about the dearth of “coolness” in Intel’s marketing:

Intel_7

Krzanich went on to share his thoughts about 3D printing, wearable tech and product experience. Excerpts, with ellipses in tact:

3D printing
“3D printing will change much of the business and innovation world over the next few years… I don’t even think we’ve scratched the surface on how 3D printing will change the way things get made. New materials and capabilities will continue to be developed and be able to be 3D printed.”

Wearable tech
“Currently I am using a couple…one that is an internal Intel one I can’t tell you about yet… the other is a wrist watch that tracks your biometrics like heart rate, pace steps… It’s interesting… I change regularly so I can understand the experience and what would make me want the device to be a part of my life…”

“There are a few companies working on sensors that can be worn to measure several blood parameters including Glucose, PH, Oxygen levels…I think all of these will be available over the next few years.”

Product experiences
“It’s very clear you can make some great products… with amazing technology.. but it’s about experience… and without a great user experience from the un-boxing onwards…you don’t have a product…this is where I think Intel has had to make the most change over the last few years.”

https://digiday.com/?p=65465

More in Marketing

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One

For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner

The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads inside and beyond EA’s portfolio of sports titles.

Key takeaways from Digiday’s 2024 Gaming Advertising Forum

Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.