for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Congratulations are in order to the current queen of pop Selena Gomez for becoming the new queen of Instagram. She has the most-liked picture on the platform. The picture, however, isn’t a seductive selfie or a candid backstage picture, but is actually an ad for Coca-Cola.
Fans doubled tapped a picture of Gomez holding a Coca-Cola bottle that has lyrics from her song “Me & the Rhythm” on the bottle’s label more than 4 million times since it was posted two weeks ago. “When your lyrics are on the bottle,” the caption reads, although it’s missing a disclaimer that it’s an #ad.
Coca-Cola didn’t immediately respond for comment about the exciting news.
The 23-year-old is one of the faces in the brand’s “Share a Coke and a Song” campaign, calling the company “iconic” when it was first announced. “I try to be an authentic as possible with everything I do, so nothing is forced,” she told Billboard.
Gomez has garnered more than 89 million followers on Instagram, awarding her the title of being the most-followed person on the platform. “I’m not sure there’s a method to my madness,” Gomez told The Hollywood Reporter about her Instagram strategy. “If a caption isn’t coming to you, use emoji and ‘let it be.'”
More in Marketing
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.