Andreas Melbostad took over as head designer for the Diesel Black Gold’s men’s and women’s collections in 2012, tasked for the past eight seasons with continuing to define Diesel Black Gold’s identity as a contemporary brand, separate from its founding company. In the latest ad campaign for the fall/winter collection, he brings the brand’s signature utilitarian aesthetic to the forefront with models Mica Arganaraz and Louis Johnson as the stars.
The campaign, which launched at the beginning of July, expands on Instagram, where @DieselBlackGold (82,000 followers) shares behind-the-scenes photos and videos from the set, all shot by photographer Karim Sadli. We asked Melbostad to share five of his favorite Instagrams from the campaign and tell us more about his inspiration through their lens.
To read the rest of this story, please visit Glossy.
More in Marketing
WTF are tokens?
When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.
AI is changing how retailers select tech partners
The quick rise of artificial intelligence-powered tools has reshaped retailers’ process of selecting technology partners for anything from marketing to supply chain to merchandising.
YouTube’s upmarket TV push still runs on mid-funnel DNA
YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.