for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Andreas Melbostad took over as head designer for the Diesel Black Gold’s men’s and women’s collections in 2012, tasked for the past eight seasons with continuing to define Diesel Black Gold’s identity as a contemporary brand, separate from its founding company. In the latest ad campaign for the fall/winter collection, he brings the brand’s signature utilitarian aesthetic to the forefront with models Mica Arganaraz and Louis Johnson as the stars.
The campaign, which launched at the beginning of July, expands on Instagram, where @DieselBlackGold (82,000 followers) shares behind-the-scenes photos and videos from the set, all shot by photographer Karim Sadli. We asked Melbostad to share five of his favorite Instagrams from the campaign and tell us more about his inspiration through their lens.
To read the rest of this story, please visit Glossy.
More in Marketing
Who is OpenAI’s global head of ads, David Dugan?
Digiday talked to people who’ve known him throughout his career to find out exactly why OpenAI believe he’s the right person for the job.
Google says its AI-powered ads help some brands lift online sales by 80%
ModernRetail spoke with Courtney Rose, vp of retail at Google Ads, at Shoptalk Spring about early results from AI-powered campaigns.
TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business
Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients.