Join us on July 30 in NYC for a breakfast & panel
Andreas Melbostad took over as head designer for the Diesel Black Gold’s men’s and women’s collections in 2012, tasked for the past eight seasons with continuing to define Diesel Black Gold’s identity as a contemporary brand, separate from its founding company. In the latest ad campaign for the fall/winter collection, he brings the brand’s signature utilitarian aesthetic to the forefront with models Mica Arganaraz and Louis Johnson as the stars.
The campaign, which launched at the beginning of July, expands on Instagram, where @DieselBlackGold (82,000 followers) shares behind-the-scenes photos and videos from the set, all shot by photographer Karim Sadli. We asked Melbostad to share five of his favorite Instagrams from the campaign and tell us more about his inspiration through their lens.
To read the rest of this story, please visit Glossy.
More in Marketing
Walmart reveals soccer fans’ World Cup shopping habits
New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.
Brands won this season of ‘Love Island USA’
Brands are eager to find their way into shows like Love Island USA and events that have become appointment viewing.