Blue Apron has a new CEO. She has a big task ahead of her.

Linda Kozlowski is heading up Blue Apron, which is a shell of what it used to be. The meal-in-a-box subscription company broke new ground for the way people shopped for groceries. Launched in 2012, it inspired a crowd of competitors, including HelloFresh, Purple Carrot, Plated, Freshly, Home Chef and Green Chef, all of which deliver recipes and pre-measured ingredients to customers’ doors. The pitch: Save time, mental energy and effort, while still cooking for yourself at home.

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