7 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

‘Insanely high’ demand causes Oculus Rift VR website to crash

After all this time, what’s a little more waiting when it comes to owning an Oculus Rift? Moments after the virtual reality headset went on sale this morning, the website crashed dampening excitement over the $599 device.

The Facebook-owned company says it will begin shipping in April and the hefty price tag doesn’t include taxes or free shipping. Early adopters will get an Xbox One Controller, a copy of the video game Eve: Valkyrie and the more family friendly “mind blowing” game Lucky’s Tale.

So far, the launch is off to a rocky start.

After the countdown clock ticked toward 11 a.m. ET, Oculus’ homepage pointed people toward the checkout page that displayed a blank screen for many, who tweeted their annoyance toward Oculus founder Palmer Luckey:

responses

Luckey tweeted that Oculus is “experiencing insanely high load,” adding that “Credit card processing is trying to stay [live] under load from mass script kiddie fraud attempts.” He promised that there was “no chance” of the Rift selling out.

The page is back online, though it’s loading slowly. Those who have been able to get on haven’t been thrilled with the $599 price tag, a touch higher than the rumored $350 to $450 price that had been floating around:

Well, perhaps the $99 Samsung Gear VR might be of interest to them.

More in Marketing

For the agentic-curious: WTF is the Agentic RTB Framework?

It’s a new technical standard for running real-time bidding that focuses on efficiency.

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive

Brands are getting more creative in their quests for influencers their competitors may not have already tapped.

As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market

A series of job cuts across the sector have left some execs struggling to find their next gig. The impact of AI could worsen the situation.