Offer extended:

Lock in a year of Digiday+ for 35% less. Ends June 5.

SUBSCRIBE

‘Insanely high’ demand causes Oculus Rift VR website to crash

After all this time, what’s a little more waiting when it comes to owning an Oculus Rift? Moments after the virtual reality headset went on sale this morning, the website crashed dampening excitement over the $599 device.

The Facebook-owned company says it will begin shipping in April and the hefty price tag doesn’t include taxes or free shipping. Early adopters will get an Xbox One Controller, a copy of the video game Eve: Valkyrie and the more family friendly “mind blowing” game Lucky’s Tale.

So far, the launch is off to a rocky start.

After the countdown clock ticked toward 11 a.m. ET, Oculus’ homepage pointed people toward the checkout page that displayed a blank screen for many, who tweeted their annoyance toward Oculus founder Palmer Luckey:

responses

Luckey tweeted that Oculus is “experiencing insanely high load,” adding that “Credit card processing is trying to stay [live] under load from mass script kiddie fraud attempts.” He promised that there was “no chance” of the Rift selling out.

The page is back online, though it’s loading slowly. Those who have been able to get on haven’t been thrilled with the $599 price tag, a touch higher than the rumored $350 to $450 price that had been floating around:

Well, perhaps the $99 Samsung Gear VR might be of interest to them.

More in Marketing

Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web

The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.

OpenAI turns on cost-per-action ads inside ChatGPT

Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.

Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value

An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.