Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
HSBC is getting into the social game.
On Tuesday, the bank launched the HSBC Connections Hub, a platform to keep its business clients connected to each other through a specialized business hub.
At first glance, the forum looks somewhat like LinkedIn, but for a specific audience of HSBC business customers. The network, which began a test phase in November of last year, is available free of charge for business customers based in Canada, the U.S., the U.K., mainland China, Hong Kong, India, Mexico and Singapore. It’s a multilingual platform that, like LinkedIn, lets companies post organizational profiles and post content on a “what’s new” page. What’s different about it is that it uses machine-learning algorithms to “match” companies with potential partners.
More in Marketing
Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns
As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.
Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign
Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.
Here are the questions on advertisers’ minds after the DoorDash-Instacart deal
DoorDash and Instacart are joining forces. Now advertisers want to know what happens to costs, data and measurement.