Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
HSBC is getting into the social game.
On Tuesday, the bank launched the HSBC Connections Hub, a platform to keep its business clients connected to each other through a specialized business hub.
At first glance, the forum looks somewhat like LinkedIn, but for a specific audience of HSBC business customers. The network, which began a test phase in November of last year, is available free of charge for business customers based in Canada, the U.S., the U.K., mainland China, Hong Kong, India, Mexico and Singapore. It’s a multilingual platform that, like LinkedIn, lets companies post organizational profiles and post content on a “what’s new” page. What’s different about it is that it uses machine-learning algorithms to “match” companies with potential partners.
More in Marketing
Should brands swerve, or steer as F1’s U.S. viewership slows?
Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?
Inside the complex anatomy of agency AI bills
From AI subscriptions to metered token usage, agencies are grappling with a more complicated cost structure and who pays.
Perplexity is betting big on creators
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.