for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
HSBC is getting into the social game.
On Tuesday, the bank launched the HSBC Connections Hub, a platform to keep its business clients connected to each other through a specialized business hub.
At first glance, the forum looks somewhat like LinkedIn, but for a specific audience of HSBC business customers. The network, which began a test phase in November of last year, is available free of charge for business customers based in Canada, the U.S., the U.K., mainland China, Hong Kong, India, Mexico and Singapore. It’s a multilingual platform that, like LinkedIn, lets companies post organizational profiles and post content on a “what’s new” page. What’s different about it is that it uses machine-learning algorithms to “match” companies with potential partners.
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