for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
HSBC is getting into the social game.
On Tuesday, the bank launched the HSBC Connections Hub, a platform to keep its business clients connected to each other through a specialized business hub.
At first glance, the forum looks somewhat like LinkedIn, but for a specific audience of HSBC business customers. The network, which began a test phase in November of last year, is available free of charge for business customers based in Canada, the U.S., the U.K., mainland China, Hong Kong, India, Mexico and Singapore. It’s a multilingual platform that, like LinkedIn, lets companies post organizational profiles and post content on a “what’s new” page. What’s different about it is that it uses machine-learning algorithms to “match” companies with potential partners.
More in Marketing
Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural
Day 2’s interviews featured Molly Battin of The Home Depot, Kirk McDonald of Sundial Media Group, and Omnicom Media’s Joanna O’Connell.
Meta opens its ad ecosystem to third-party AI tools
The platform is introducing Meta ads AI connectors, as part of its broader AI push to make campaign management easier.
The promise and threat of AI, as understood through the eyes of Possible
Nielsen’s Peter Naylor, Multilocal’s Fern Potter and Crossmedia’s Kamran Asghar shared their learnings and teachings coming out of the Possible conference in Miami.