This story was originally published on our sister site, WorkLife.
For all its recent missteps, Twitter has long been a vital resource for workers in various industries. A social work hub for professionals. But the tide may be changing for the social platform, as people get frustrated with its leadership and the launch of Meta Threads provides a tempting replacement.
And some professionals aren’t wasting any time switching platform allegiance.
“Twitter has become a critical resource for me to find opportunities for my clients,” said Mark Ballard, svp at advertising agency Harmonica, who has been an avid Twitter user since 2009. “It still, at this moment, serves a purpose. But the millions of Threads adopters is proof that I’m not alone in my frustration with the platform. Like me, millions of others are looking to jump ship.”
Read the full story here.
More in Marketing
Brands are catching World Cup fever even without official sponsorships
Some smaller U.S. startups, like Crumbl Cookies and Olipop, are getting into the spirit of the World Cup with watch parties and soccer-themed products.
‘Storytelling hierarchy is starting to flatten’: Tribeca Enterprise CEO on why brands are making the festival a must-stop
The south of France isn’t the only place in June CMOs flock to for creative currency.
Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp
Agencies and marketers are rethinking identity infrastructure, and there are a few ways forward.