This story was originally published on our sister site, WorkLife.
For all its recent missteps, Twitter has long been a vital resource for workers in various industries. A social work hub for professionals. But the tide may be changing for the social platform, as people get frustrated with its leadership and the launch of Meta Threads provides a tempting replacement.
And some professionals aren’t wasting any time switching platform allegiance.
“Twitter has become a critical resource for me to find opportunities for my clients,” said Mark Ballard, svp at advertising agency Harmonica, who has been an avid Twitter user since 2009. “It still, at this moment, serves a purpose. But the millions of Threads adopters is proof that I’m not alone in my frustration with the platform. Like me, millions of others are looking to jump ship.”
Read the full story here.
More in Marketing
Pitch deck: Here’s how Amazon has been selling its DSP so far this year
The 24-page pitch deck for Amazon’s demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.
Amid sports marketing’s gold rush, some brands are targeting niche fan communities
As the ceiling on sport sponsorship investment rises, room for non-standard approaches is also growing for a variety of brands.
Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer
While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention.