Secure your place at the Digiday Publishing Summit in Vail, March 23-25
This story was originally published on our sister site, WorkLife.
For all its recent missteps, Twitter has long been a vital resource for workers in various industries. A social work hub for professionals. But the tide may be changing for the social platform, as people get frustrated with its leadership and the launch of Meta Threads provides a tempting replacement.
And some professionals aren’t wasting any time switching platform allegiance.
“Twitter has become a critical resource for me to find opportunities for my clients,” said Mark Ballard, svp at advertising agency Harmonica, who has been an avid Twitter user since 2009. “It still, at this moment, serves a purpose. But the millions of Threads adopters is proof that I’m not alone in my frustration with the platform. Like me, millions of others are looking to jump ship.”
Read the full story here.
More in Marketing
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.
Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year
Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
WTF is Meta’s Manus tool?
Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.