Join us Oct. 15-17 in Phoenix to connect with top media buyers
This story was originally published on our sister site, WorkLife.
For all its recent missteps, Twitter has long been a vital resource for workers in various industries. A social work hub for professionals. But the tide may be changing for the social platform, as people get frustrated with its leadership and the launch of Meta Threads provides a tempting replacement.
And some professionals aren’t wasting any time switching platform allegiance.
“Twitter has become a critical resource for me to find opportunities for my clients,” said Mark Ballard, svp at advertising agency Harmonica, who has been an avid Twitter user since 2009. “It still, at this moment, serves a purpose. But the millions of Threads adopters is proof that I’m not alone in my frustration with the platform. Like me, millions of others are looking to jump ship.”
Read the full story here.
More in Marketing
Why advertisers are quietly returning to news-driven media channels
The era of avoiding controversy is over. Brands are returning to politicized platforms and news content, armed with better tech, tighter budgets, and a new understanding of what brand safety really means.
Advertising Week Briefing: Amazon is primed to take over the ad industry
Amazon’s ad dominance grows as its DSP swallows more of the open web.
How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo
Fanduel is the first sponsor of Amazon Prime’s NBA coverage. Its innovative approach could set the pace for future partnerships.