Connect with execs from Axios, The New York Times, Paramount and more.
This story was originally published on our sister site, WorkLife.
For all its recent missteps, Twitter has long been a vital resource for workers in various industries. A social work hub for professionals. But the tide may be changing for the social platform, as people get frustrated with its leadership and the launch of Meta Threads provides a tempting replacement.
And some professionals aren’t wasting any time switching platform allegiance.
“Twitter has become a critical resource for me to find opportunities for my clients,” said Mark Ballard, svp at advertising agency Harmonica, who has been an avid Twitter user since 2009. “It still, at this moment, serves a purpose. But the millions of Threads adopters is proof that I’m not alone in my frustration with the platform. Like me, millions of others are looking to jump ship.”
Read the full story here.
More in Marketing
SharkNinja’s new growth strategy runs through comedy creators
Why SharkNinja is chasing new buyers with comedy instead of a celebrity pitch.
What Ally Bank learned from building a sports marketing strategy before the market caught up
Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.
NASCAR rebuilds its commercial engine to tempt back motorsports fans
Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity.