How work-anywhere trend helped Vista attracted senior talent from heavy hitter brands
This story was first reported on, and published by, Digiday sibling WorkLife.
Remote working has enabled employers to hire people not only who live anywhere but who come from a wealth of diverse backgrounds, bringing to the table a range of personal and professional experiences that can serve to make a company stronger.
In the case of Vista, hiring a team with a rich and varied CV has also paved the way for a dramatic brand recasting.
“We know that this transformation requires the best teams we can find,” said CMO Ricky Engelberg, who joined the company in 2019 and has been instrumental in reshaping the company, once known for printing business cards, into a multifaceted design and marketing partner for small businesses.
To continue reading, head over to WorkLife here.
More in Marketing
‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model.
‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
Claim comes as X is embroiled in latest scandal that involves it’s AI chatbot Grok creating sexualized images of women and minors.
CES 2026: Agentic AI hype vs. media buyers’ pragmatism
CES 2026 was all about agentic AI, but Digiday’s Seb Joseph shares why media buyers are approaching the hype around autonomous media buying with pragmatism over urgency.