Last chance to save

Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24

REGISTER

How work-anywhere trend helped Vista attracted senior talent from heavy hitter brands

mentorship

This story was first reported on, and published by, Digiday sibling WorkLife.

Remote working has enabled employers to hire people not only who live anywhere but who come from a wealth of diverse backgrounds, bringing to the table a range of personal and professional experiences that can serve to make a company stronger.

In the case of Vista, hiring a team with a rich and varied CV has also paved the way for a dramatic brand recasting.

“We know that this transformation requires the best teams we can find,” said CMO Ricky Engelberg, who joined the company in 2019 and has been instrumental in reshaping the company, once known for printing business cards, into a multifaceted design and marketing partner for small businesses.

To continue reading, head over to WorkLife here.

More in Marketing

Future of Marketing Briefing: Agency operating systems face a differentiation problem

Analysts say half of agency AI platforms won’t survive the decade. Here’s how they plan to beat the odds.

Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.

Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026

The company will continue its plans to close 65 Macy’s nameplate stores, as part of a previously announced 150 store closures.

The real winners of March Madness? Brands that move fast on NIL deals

Companies across sectors, from footwear to personal care, are racing to sign college basketball players.