Only eight seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

How work-anywhere trend helped Vista attracted senior talent from heavy hitter brands

mentorship

This story was first reported on, and published by, Digiday sibling WorkLife.

Remote working has enabled employers to hire people not only who live anywhere but who come from a wealth of diverse backgrounds, bringing to the table a range of personal and professional experiences that can serve to make a company stronger.

In the case of Vista, hiring a team with a rich and varied CV has also paved the way for a dramatic brand recasting.

“We know that this transformation requires the best teams we can find,” said CMO Ricky Engelberg, who joined the company in 2019 and has been instrumental in reshaping the company, once known for printing business cards, into a multifaceted design and marketing partner for small businesses.

To continue reading, head over to WorkLife here.

More in Marketing

Why Edward Jones’ agentic AI trial comes with limits

Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.

Footwear brands navigate uncertainty after latest tariffs flip-flop

Some 99% of footwear sold in the U.S. today is imported, according to the Footwear Distributors and Retailers of America.

Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools

Here’s a rundown of lessons brands have shared about their AI implementations so far.