How work-anywhere trend helped Vista attracted senior talent from heavy hitter brands
This story was first reported on, and published by, Digiday sibling WorkLife.
Remote working has enabled employers to hire people not only who live anywhere but who come from a wealth of diverse backgrounds, bringing to the table a range of personal and professional experiences that can serve to make a company stronger.
In the case of Vista, hiring a team with a rich and varied CV has also paved the way for a dramatic brand recasting.
“We know that this transformation requires the best teams we can find,” said CMO Ricky Engelberg, who joined the company in 2019 and has been instrumental in reshaping the company, once known for printing business cards, into a multifaceted design and marketing partner for small businesses.
To continue reading, head over to WorkLife here.
More in Marketing
High stakes, big budgets: How brands are navigating a massive sports year
Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.
Amazon to issue 3.5% surcharge on fulfillment services as fuel, logistics costs rise
The surcharge will apply to Fulfillment by Amazon in the U.S. and Canada, as well as some cross-border and Buy With Prime services.
Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.