Last chance to save on Digiday Publishing Summit passes is February 9
How work-anywhere trend helped Vista attracted senior talent from heavy hitter brands
This story was first reported on, and published by, Digiday sibling WorkLife.
Remote working has enabled employers to hire people not only who live anywhere but who come from a wealth of diverse backgrounds, bringing to the table a range of personal and professional experiences that can serve to make a company stronger.
In the case of Vista, hiring a team with a rich and varied CV has also paved the way for a dramatic brand recasting.
“We know that this transformation requires the best teams we can find,” said CMO Ricky Engelberg, who joined the company in 2019 and has been instrumental in reshaping the company, once known for printing business cards, into a multifaceted design and marketing partner for small businesses.
To continue reading, head over to WorkLife here.
More in Marketing
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.
Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest
Up until a few days ago, Target and other major employers in Minnesota had refrained from speaking out on ICE’s presence in the state.
Digiday staffers tackle the creator vs. influencer divide
Creator vs. influencer: Digiday staffers debate the difference, and why it matters to marketers on this episode of the Digiday Podcast.