Join us Oct. 15-17 in Phoenix to connect with top media buyers
How advertisers can deal with generative AI’s copyright conundrum

Brands and agencies know better than to use copyrighted work in their campaigns without permission (or they should). But what about content created using generative AI tools that may be trained on copyrighted work without the copyright owners’ consent?
To what extent copyright law applies to generative AI tools is a legal gray area. Companies including OpenAI, Google and Microsoft assert it’s fair use, whereas others such as News Media Alliance, IAC and The New York Times argue it’s not.
The U.S. Copyright Office is studying the matter, but in the meantime, this ambiguity is cause for concern among marketers who may be best off deploying tactics to insulate themselves against any potential copyright claims, as covered in the video below.
More in Marketing

How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo
Fanduel is the first sponsor of Amazon Prime’s NBA coverage. Its innovative approach could set the pace for future partnerships.

Vibe marketing was a joke – until OpenAI got involved
OpenAI just made marketing’s next identity crisis official.

With Microsoft in tow, Amazon’s DSP tightens its grip on the open web
Microsoft is the latest in a string of partnerships that Amazon has announced recently.