Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Earlier today, reddit user tonypotenza posted an incredible exchange between a Netflix representative and a customer with an issue. The exchange was a playful dialog around a malfunctioning episode of “Parks and Recreation,” but carried out as if it were taking place on an Enterprise-like space station. In just a few hours, the post shot to the second most popular post on reddit.
Wanting to stay on the good side of reddit, Netflix came back with a reply on Twitter. The company congratulated their customer service representative (“Cpt. Mike”) on doing such an awesome job. Spock would be proud, if he were able to feel emotions.
While many other brands might admonish employees for not following a script, Netflix has publicly rewarded the good captain for taking an imaginative risk. Cpt. Mike and Netflix, Digiday salutes you as well.
Image via Shutterstock
More in Marketing
D+ Research: Marketers express revenue optimism for 2026 holiday season despite economic pressures
Marketers expect their 2026 holiday revenue to increase 1% to 31% or more in comparison to their 2025 holiday revenue.
Mattel brings Barbie, Hot Wheels to TikTok Shop
Mattel’s TikTok Shop store debuts this week with roughly 20 products across Barbie, Hot Wheels, Fisher-Price and Monster High properties.
Future of Marketing Briefing: Inside Guinness’ go-slow approach to creators
The case for doing less with creators, according to Guinness