Join us at the Digiday Publishing Summit from March 24-26 in Vail
Earlier today, reddit user tonypotenza posted an incredible exchange between a Netflix representative and a customer with an issue. The exchange was a playful dialog around a malfunctioning episode of “Parks and Recreation,” but carried out as if it were taking place on an Enterprise-like space station. In just a few hours, the post shot to the second most popular post on reddit.
Wanting to stay on the good side of reddit, Netflix came back with a reply on Twitter. The company congratulated their customer service representative (“Cpt. Mike”) on doing such an awesome job. Spock would be proud, if he were able to feel emotions.
While many other brands might admonish employees for not following a script, Netflix has publicly rewarded the good captain for taking an imaginative risk. Cpt. Mike and Netflix, Digiday salutes you as well.
Image via Shutterstock
More in Marketing
Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
For some marketers, the spring tournament is second only to the Super Bowl in audience size and appeal.
Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency
They want proof that ad tech vendors are taking only what they claim because the more money that reaches publishers, the better their chances of winning the impressions they actually want.
Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform
Brands’ usage of YouTube has dropped off, while more brands are spending just a little on YouTube marketing and fewer are spending a lot.