Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Netflix Wins Reddit, Thanks to Customer Rep Cpt. Mike

Earlier today, reddit user tonypotenza posted an incredible exchange between a Netflix representative and a customer with an issue. The exchange was a playful dialog around a malfunctioning episode of “Parks and Recreation,” but carried out as if it were taking place on an Enterprise-like space station. In just a few hours, the post shot to the second most popular post on reddit.

Wanting to stay on the good side of reddit, Netflix came back with a reply on Twitter. The company congratulated their customer service representative (“Cpt. Mike”) on doing such an awesome job. Spock would be proud, if he were able to feel emotions.

Screen Shot 2013-10-11 at 4.44.09 PM

 

While many other brands might admonish employees for not following a script, Netflix has publicly rewarded the good captain for taking an imaginative risk. Cpt. Mike and Netflix, Digiday salutes you as well.

Image via Shutterstock

More in Marketing

In Graphic Detail: What Apple’s identity block means for the ad money

How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.

Anthropic’s ad bill is soaring, according to IPO filing

Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill.

Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads

The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.