Netflix Wins Reddit, Thanks to Customer Rep Cpt. Mike

Earlier today, reddit user tonypotenza posted an incredible exchange between a Netflix representative and a customer with an issue. The exchange was a playful dialog around a malfunctioning episode of “Parks and Recreation,” but carried out as if it were taking place on an Enterprise-like space station. In just a few hours, the post shot to the second most popular post on reddit.

Wanting to stay on the good side of reddit, Netflix came back with a reply on Twitter. The company congratulated their customer service representative (“Cpt. Mike”) on doing such an awesome job. Spock would be proud, if he were able to feel emotions.

Screen Shot 2013-10-11 at 4.44.09 PM

 

While many other brands might admonish employees for not following a script, Netflix has publicly rewarded the good captain for taking an imaginative risk. Cpt. Mike and Netflix, Digiday salutes you as well.

Image via Shutterstock

https://digiday.com/?p=52389

More in Marketing

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One

For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner

The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads inside and beyond EA’s portfolio of sports titles.

Key takeaways from Digiday’s 2024 Gaming Advertising Forum

Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.