7 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Netflix Wins Reddit, Thanks to Customer Rep Cpt. Mike

Earlier today, reddit user tonypotenza posted an incredible exchange between a Netflix representative and a customer with an issue. The exchange was a playful dialog around a malfunctioning episode of “Parks and Recreation,” but carried out as if it were taking place on an Enterprise-like space station. In just a few hours, the post shot to the second most popular post on reddit.

Wanting to stay on the good side of reddit, Netflix came back with a reply on Twitter. The company congratulated their customer service representative (“Cpt. Mike”) on doing such an awesome job. Spock would be proud, if he were able to feel emotions.

Screen Shot 2013-10-11 at 4.44.09 PM

 

While many other brands might admonish employees for not following a script, Netflix has publicly rewarded the good captain for taking an imaginative risk. Cpt. Mike and Netflix, Digiday salutes you as well.

Image via Shutterstock

More in Marketing

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending

The platform has shared a plethora of incentives, to motivate sellers to spend more money.

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy

Marketing services companies are rushing to answer clients’ zero-click queries. The jury’s out on whether clients will pay for those answers, however.

Influencer partnerships expand, though unevenly across the creator economy 

The result is a creator economy caught between maturity and hesitation — growing up fast but not all at once.