The latest holiday music video to hit the Web features a star-studded ensemble cast of your favorite celebrities.
No, we’re not talking about Mariah Carey and Justin Bieber’s bizarre mall rendition of “All I Want for Christmas is You” — we’re talking really big names. Like Grumpy Cat, Nala and Colonel Meow. Thanks to Friskies, all of your favorite Internet felines have come together to star in a music video for the new original song “It’s Hard to be a Cat at Christmas.”
The song is about how miserable cats get watching everyone else eating lots of good food and opening presents — but also how there are cats in shelters who have it even worse. For every view up to 500,000, Friskies will donate one can of wet food to shelters and rescue organizations across the country. (See? There’s a good cause behind all of this silliness.)
Friskies also created a site for the cause called “If You Feed Me Wet Cat Food,” which features of bunch of cute cat meme images for you to share. You can also upload some of your own too.
So go ahead and share more cat pics and watch this cat video a bunch of times knowing you are helping animals in need. And if you really want, you can buy the song on iTunes or Amazon to play at your cat holiday party. Now, go have yourself a purrrfect little holiday.
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.