The latest holiday music video to hit the Web features a star-studded ensemble cast of your favorite celebrities.
No, we’re not talking about Mariah Carey and Justin Bieber’s bizarre mall rendition of “All I Want for Christmas is You” — we’re talking really big names. Like Grumpy Cat, Nala and Colonel Meow. Thanks to Friskies, all of your favorite Internet felines have come together to star in a music video for the new original song “It’s Hard to be a Cat at Christmas.”
The song is about how miserable cats get watching everyone else eating lots of good food and opening presents — but also how there are cats in shelters who have it even worse. For every view up to 500,000, Friskies will donate one can of wet food to shelters and rescue organizations across the country. (See? There’s a good cause behind all of this silliness.)
Friskies also created a site for the cause called “If You Feed Me Wet Cat Food,” which features of bunch of cute cat meme images for you to share. You can also upload some of your own too.
So go ahead and share more cat pics and watch this cat video a bunch of times knowing you are helping animals in need. And if you really want, you can buy the song on iTunes or Amazon to play at your cat holiday party. Now, go have yourself a purrrfect little holiday.
More in Marketing
‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
War in the Middle East is a problem for advertising’s dealmakers. Just not yet.
In graphic detail: The numbers making the case for what holdcos could be
What the data says about the CMO-agency relationship — and none of it is comfortable.
TikTok rebrands its advertiser pitch around full-funnel ambition
The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.