Google is banning Flash ads beginning in 2017

The long, dark night of Flash’s soul just got a little bleaker. Google announced that it’s banning the technology from its advertising network.

Advertisers won’t be allowed to upload display ads using Flash to the Google Display Network beginning June 30 of this year, and on Jan. 2, 2017, the company will stop displaying ads using Flash, essentially eradicating the network of Adobe’s malware-prone software.

Moving forward, Google is telling advertisers to use the safer HMTL5, so they “can reach the widest possible audience across screens.”

Flash has been on the decline for the past several years, with Google being on the forefront of shoving it into a coffin. Last August, Google stopped displaying ads using Flash on its popular Chrome browser, eight months after it made HTML5 videos default on YouTube.

Google isn’t alone in no longer using Flash as Amazon, Firefox and even The New York Times no longer rely on the technology. Even Adobe rolled out a Flash alternative last year, pushing developers to Animate CC, a HTML5-based technology.

More in Marketing

WTF is the American Privacy Rights Act

Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.

Here’s how some esports orgs are positioning themselves to withstand esports winter

Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.

Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness

Marketers are considering the space more this year, according to agency execs,  with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.