The long, dark night of Flash’s soul just got a little bleaker. Google announced that it’s banning the technology from its advertising network.
Advertisers won’t be allowed to upload display ads using Flash to the Google Display Network beginning June 30 of this year, and on Jan. 2, 2017, the company will stop displaying ads using Flash, essentially eradicating the network of Adobe’s malware-prone software.
Moving forward, Google is telling advertisers to use the safer HMTL5, so they “can reach the widest possible audience across screens.”
Flash has been on the decline for the past several years, with Google being on the forefront of shoving it into a coffin. Last August, Google stopped displaying ads using Flash on its popular Chrome browser, eight months after it made HTML5 videos default on YouTube.
Google isn’t alone in no longer using Flash as Amazon, Firefox and even The New York Times no longer rely on the technology. Even Adobe rolled out a Flash alternative last year, pushing developers to Animate CC, a HTML5-based technology.
More in Marketing
Here are the winners and losers of TikTok’s U.S. shutdown drama
Congress’ ultimatum for ByteDance to sell TikTok or face a U.S. ban has come and gone without resolution. Still, this moment of limbo offers a chance to take stock.
Here’s a guide for what marketers can do now with the back-and-forth of TikTok
Some might be forgiven for downplaying contingency plans while others scrambled — though tempting fate has rarely been wise.
CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
This time around, it seems that CMOs will focus on getting back to the basics of marketing.