Last chance to save on Digiday Publishing Summit passes is February 9
The long, dark night of Flash’s soul just got a little bleaker. Google announced that it’s banning the technology from its advertising network.
Advertisers won’t be allowed to upload display ads using Flash to the Google Display Network beginning June 30 of this year, and on Jan. 2, 2017, the company will stop displaying ads using Flash, essentially eradicating the network of Adobe’s malware-prone software.
Moving forward, Google is telling advertisers to use the safer HMTL5, so they “can reach the widest possible audience across screens.”
Flash has been on the decline for the past several years, with Google being on the forefront of shoving it into a coffin. Last August, Google stopped displaying ads using Flash on its popular Chrome browser, eight months after it made HTML5 videos default on YouTube.
Google isn’t alone in no longer using Flash as Amazon, Firefox and even The New York Times no longer rely on the technology. Even Adobe rolled out a Flash alternative last year, pushing developers to Animate CC, a HTML5-based technology.
More in Marketing
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.
Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest
Up until a few days ago, Target and other major employers in Minnesota had refrained from speaking out on ICE’s presence in the state.
Digiday staffers tackle the creator vs. influencer divide
Creator vs. influencer: Digiday staffers debate the difference, and why it matters to marketers on this episode of the Digiday Podcast.