The Glossy guide to what’s in and out for 2017

Fashion is, naturally, all about the haves and the have-nots. And with 2016 behind us and a new year ahead, it’s time to take stock of who’s in the in crowd.

Over the last 12 months, social media tools have jostled for position in brand arsenals, influencers aged and the way we consume our fashion media has changed. For the fashion show, 2016 might go down as the year the lid blew open on decades’ worth of tradition. And 2017 might very well be the year Los Angeles replaces New York City as America’s fashion capital.

Just kidding. To read the rest of this story, please visit Glossy.

https://digiday.com/?p=215882

More in Marketing

Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme

For brand and agency marketers, social media holds the top spot by far when it comes to spending and confidence that the channel drives marketing success.

Inside Red Robin’s comeback plan amid a cookie-less future

As a 54-year-old brand, Red Robin is revamping its digital efforts with a cookie-less future on the horizon.

Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?

In this week’s Digiday+ Research Briefing, we examine how Snapchat is pitching itself as an alternative to current social platforms, how Priceline and other e-commerce companies are approaching generative AI, and how legacy programmatic media buying practices often disadvantage Black-owned media companies, as seen in recent data from Digiday+ Research.