Game of Social: Brands welcome the new ‘Game of Thrones’ season
Brace yourselves, “Game of Thrones” fans: the wait for the HBO hit series’ fifth season is almost over, with the premiere slated for Sunday night.
But you aren’t the only ones preparing for your Sunday nights to get bloody and sexy again. HBO itself is luring its fans and tapping into their excitement, asking them to catch Daenerys Targaryen’s missing dragon Drogon on Facebook, Twitter and Instagram by capturing a GIF of his using the hashtag #CatchDrogon.
Moreover, like last year, several brands, platforms and publishers spinning their own puns and references — this time, several days in advance.
Here’s how some brands are preparing for #ThronesDay.
— Hootsuite (@hootsuite) April 5, 2015
The social media management platform went all out, creating its own rendition of the Game of Thrones’ theme song and replacing the kingdoms of Westeros with the “social kingdoms” of Facebook, Instagram, Twitter, YouTube, Google+ and LinkedIn. Some sleek marketing there, Hootsuite. But negative points for recycling it from last year. Disqus
Disqus hedged its bets: While GoT is the current flavor on the Internet, puppies and kittens are evergreen. And so the commenting system merged the two.
— someecards (@someecards) April 10, 2015
Living up to its reputation for making tongue-in-cheek e-cards, Someecards celebrated the series’ return and “National Siblings Day” on Friday poking fun at the incestuous relationship between siblings Cercei and Jamie Lannister on the show.
— Key & Peele (@KeyAndPeele) April 9, 2015
The channel enlisted its famous comedians Key & Peele to hilariously recap the fourth season of Game of Thrones.
— MTV (@MTV) April 10, 2015
Game of Thrones can get pretty nuts and MTV illustrated that very well, roping in Steve Casino — a painter of nuts in real life — to carve out the defining moments of season four.
This brewery loved the series so much, it crafted an entire new brew of ale inspired by it. Let’s hope it sets their fans’ beer glasses clinking as they watch the latest season.
In this parody of Game of Thrones, the fictional setting of the show “Westeros” becomes “Jesteros” and Sesame Street battles it out for chairs instead of thrones.
‘The sky is very blue:’ Why U.S. beauty brands see global opportunity, along with challenges, for CBD products
Despite regulatory challenges, brands in the CBD beauty market are forging ahead as demand for the products remains promising.
Brands rethink their in-housing plans after tactic was ‘put on ice’ amid pandemic
Brands had begun in-housing efforts before the pandemic put those plans on ice. The strategy shift has worked in agencies favor, as brands are returning to their shops to guide marketing efforts.
Member ExclusiveMarketing Briefing: How marketers and agency execs are approaching vaccine awareness campaigns
Marketers and agency execs are taking more care with the language and strategy of campaigns due to the politicization of the vaccine.
SponsoredWhat sustainable app monetization looks like in 2021
Apple’s iOS 14 changes are driving significant shifts in the app ecosystem. For gaming businesses, these new changes will make it challenging to show targeted ads. That said, the mobile game economy continues to boom, and analysts predict long-term growth; global in-app ad revenue in 2021 will rise by 6.2% for non-gaming apps, and 19.1% […]
‘Dispensaries knew they had to change’: How the cannabis industry adapted in the pandemic
Pandemic stress and new legalization led to a lift in cannabis use last year and businesses have pivoted to adapt to those trends with new marketing.
‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform
PepsiCo is seeing success on TikTok as a pay-to-play platform, which is using the platform to release popular challenges for users.