Twenty-five thousand lucky LinkedIn will have a new pair of briefs for their briefcases.
Thanks to a new five-week long promotion by Fruit of the Loom, workers who’ve started a new job recently will receive a free pair of skivvies. The promotion, called “Fresh Gigs,” is being done in collaboration Crispin Porter+Bogusky and is a component of Fruit Of The Loom’s larger “Start Happy” campaign, aimed at proving the “power of positive underwear” in everyday life.
On Oct. 22, LinkedIn users who have switched jobs within the last 30 days will receive a message from Fruit Of The Loom asking the member’s size and preferred undergarment type. Fruit Of The Loom will then ship little white boxes reading, “Contents: A Fresh Fruit for Your Fresh Gig,” along with the participant’s underwear of choice.
So far, social buzz around the #starthappy campaign consists of Youtube and Twitter commenters excited about Fruit Of The Loom’s ad stuntwoman of choice Mickey Facchinello, who fights ninjas and avoids car explosions in microfiber panties. We’re not sure what job she got through LinkedIn, but she looks pretty good doing it. If that were us, we’d definitely need a fresh pair of our own.
More in Marketing
Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency
CMOs and agency execs say brands need to listen to voter feedback to understand if they know what resonates with consumers.
AppLovin stands out in the latest round of quarterly earnings calls
Oracle’s exit from the ad business proves a boon for some as ad tech’s leading publicly listed companies continue to post gains (even if modest) as pundits moot consolidation.
As programmatic rises on Roblox, in-game studios are feeling the competition
Roblox’s programmatic video ad business, which launched in May of this year, represents a much more direct advertising revenue stream for the company, so it’s no surprise that Roblox has encouraged marketers to explore the opportunity over the past year.