Last chance:

9 spots left to attend the Digiday Programmatic Marketing Summit

REGISTER

French ban boosts ‘burkini’ sales across the globe

There is nothing quite like a ban to boost sales.

Companies say that sales of the full-body swimsuit popularly known as a burkini — a portmanteau of “burqa” and “bikini” — have spiked following a ban on the item at French beaches. Earlier this week a photo of a Muslim woman at a French beach being forced by police to remove parts of her full-body burkini went viral, sparking widespread outrage.

To read the rest of this story, please visit Glossy.

 

https://digiday.com/?p=195013

More in Marketing

Why some creators are returning to traditional jobs and side hustles as brand deals slow

With greater economic pressure than ever before, some content creators are going back to full-time work and diversifying their income.

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.

The case for and against… advertising through the trade war

Marketers face a tough choice in the face of tariffs: hold the line, or beat a measured retreat? Let’s review the arguments on either side of the aisle.