There is nothing quite like a ban to boost sales.
Companies say that sales of the full-body swimsuit popularly known as a burkini — a portmanteau of “burqa” and “bikini” — have spiked following a ban on the item at French beaches. Earlier this week a photo of a Muslim woman at a French beach being forced by police to remove parts of her full-body burkini went viral, sparking widespread outrage.
To read the rest of this story, please visit Glossy.
More in Marketing
What AI disruption means for experimental ad budgets
The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.
AI influencer discovery tools are changing how agencies cast creators
As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.
Pinterest bets measurement and SMBs will boost performance revenue
Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.