There is nothing quite like a ban to boost sales.
Companies say that sales of the full-body swimsuit popularly known as a burkini — a portmanteau of “burqa” and “bikini” — have spiked following a ban on the item at French beaches. Earlier this week a photo of a Muslim woman at a French beach being forced by police to remove parts of her full-body burkini went viral, sparking widespread outrage.
To read the rest of this story, please visit Glossy.
More in Marketing
Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
July 27, 2026
Michaels shared early results of its new Google Gemini-powered AI assistant.
Mythbusters: AI visibility’s biggest misconceptions
July 27, 2026
AI visibility is evolving quickly, but many of the industry’s biggest assumptions don’t hold up. Experts debunk the biggest myths.
How AI costs are quietly reshaping principal media deals
July 27, 2026
AI doesn’t have a price. Principal media is absorbing it anyway.