Prices rise Tuesday:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

SAVE NOW

French ban boosts ‘burkini’ sales across the globe

There is nothing quite like a ban to boost sales.

Companies say that sales of the full-body swimsuit popularly known as a burkini — a portmanteau of “burqa” and “bikini” — have spiked following a ban on the item at French beaches. Earlier this week a photo of a Muslim woman at a French beach being forced by police to remove parts of her full-body burkini went viral, sparking widespread outrage.

To read the rest of this story, please visit Glossy.

 

More in Marketing

TikTok Search Ads

Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category

This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.

Ruggable’s new ad spend strategy shifts focus to ShopMy creators

Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.