
There is nothing quite like a ban to boost sales.
Companies say that sales of the full-body swimsuit popularly known as a burkini — a portmanteau of “burqa” and “bikini” — have spiked following a ban on the item at French beaches. Earlier this week a photo of a Muslim woman at a French beach being forced by police to remove parts of her full-body burkini went viral, sparking widespread outrage.
To read the rest of this story, please visit Glossy.
More in Marketing

Sora 2 copyright calculations highlight new role for agencies as risk whisperers
October 17, 2025
Challenges to IP norms mean agencies’ legal brains are in higher demand among brands.

How Gen Z is rewriting the career playbook
October 17, 2025
The youngest generation in the workforce has found a new career coach: social media.

Future of Marketing Briefing: L’Oréal builds the data backbone to its creator marketing
October 17, 2025
L’Oréal’s is building a data layer beneath its creator economy push.