French ban boosts ‘burkini’ sales across the globe

There is nothing quite like a ban to boost sales.

Companies say that sales of the full-body swimsuit popularly known as a burkini — a portmanteau of “burqa” and “bikini” — have spiked following a ban on the item at French beaches. Earlier this week a photo of a Muslim woman at a French beach being forced by police to remove parts of her full-body burkini went viral, sparking widespread outrage.

To read the rest of this story, please visit Glossy.

 

More in Marketing

Illustration of a robot talking to a person.

DMexco ’26 Briefing: From scaling AI operations to teaching the next generation of ‘bold’ CMOs

DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.

Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble

‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist. 

Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse

Meta’s Muse is ad-free for now. Don’t expect that to last.