LIMITED SPOTS LEFT:

Join us at the Digiday Publishing Summit from March 24-26 in Vail

VIEW EVENT

French ban boosts ‘burkini’ sales across the globe

There is nothing quite like a ban to boost sales.

Companies say that sales of the full-body swimsuit popularly known as a burkini — a portmanteau of “burqa” and “bikini” — have spiked following a ban on the item at French beaches. Earlier this week a photo of a Muslim woman at a French beach being forced by police to remove parts of her full-body burkini went viral, sparking widespread outrage.

To read the rest of this story, please visit Glossy.

 

https://digiday.com/?p=195013

More in Marketing

Trump’s topsy-turvy tariffs have marketers uncertain and on edge

Execs are uncertain of the right way forward amid constant policy change.

As YouTube turns 20, here are the numbers you need to know

If there’s one thing the company wants everyone to know, it’s just how big it is.