French ban boosts ‘burkini’ sales across the globe

There is nothing quite like a ban to boost sales.

Companies say that sales of the full-body swimsuit popularly known as a burkini — a portmanteau of “burqa” and “bikini” — have spiked following a ban on the item at French beaches. Earlier this week a photo of a Muslim woman at a French beach being forced by police to remove parts of her full-body burkini went viral, sparking widespread outrage.

To read the rest of this story, please visit Glossy.

 

More in Marketing

Digiday+ Research: Retailers take a more complex approach to loyalty

Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.

The Trade Desk is changing how advertisers buy — and what they can see

The Trade Desk’s new buying modes bundle costs and automate decisions. Here’s what that means for advertisers.

AI talk at retail events shifts to proving real results, defining a true strategy

AI is moving further and further away from the experimentation phase. That was clear at this year’s Shoptalk Spring.