Digiday AI-Powered Planning Strategies:

Join us on July 30 in NYC for a breakfast & panel

APPLY TO ATTEND

How Ford’s marketing the Fusion with fashion partnerships

Ford, which announced in May that it would be seeking partnerships outside of the auto industry, is getting involved in sustainable fashion.

Ford’s Fusion Labs workshop, which launched in June at LA’s art, music and fashion event Made LA, partnered with denim brand 69 Denim and fashion label RTA Crew and Collective for two products: jeans embroidered with custom Ford Fusion patches and screen-printed eco-friendly tote bags.

To read the rest of the story, please visit Glossy.

More in Marketing

Walmart reveals soccer fans’ World Cup shopping habits

New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.

Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom

This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.

Brands won this season of ‘Love Island USA’

Brands are eager to find their way into shows like Love Island USA and events that have become appointment viewing.