Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Ford, which announced in May that it would be seeking partnerships outside of the auto industry, is getting involved in sustainable fashion.
Ford’s Fusion Labs workshop, which launched in June at LA’s art, music and fashion event Made LA, partnered with denim brand 69 Denim and fashion label RTA Crew and Collective for two products: jeans embroidered with custom Ford Fusion patches and screen-printed eco-friendly tote bags.
To read the rest of the story, please visit Glossy.
More in Marketing
Why the 2026 midterms could mark a turning point for influencers in political campaigns
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
Retailers are still figuring out how to tie AI goals to executive compensation
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.
Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.