Last chance to save on Digiday Publishing Summit passes is February 9
Ford, which announced in May that it would be seeking partnerships outside of the auto industry, is getting involved in sustainable fashion.
Ford’s Fusion Labs workshop, which launched in June at LA’s art, music and fashion event Made LA, partnered with denim brand 69 Denim and fashion label RTA Crew and Collective for two products: jeans embroidered with custom Ford Fusion patches and screen-printed eco-friendly tote bags.
To read the rest of the story, please visit Glossy.
More in Marketing
Behind Pacsun’s strategy for keeping a pulse on the changing tastes of Gen Z
Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings.
TikTok’s confirmed U.S. deal still leaves unanswered questions
While a lot of the details seems familiar, it still doesn’t answer the inevitable unknowns.
‘Things have changed’: Diageo pulls retail media upstream
That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco.