Ford, which announced in May that it would be seeking partnerships outside of the auto industry, is getting involved in sustainable fashion.
Ford’s Fusion Labs workshop, which launched in June at LA’s art, music and fashion event Made LA, partnered with denim brand 69 Denim and fashion label RTA Crew and Collective for two products: jeans embroidered with custom Ford Fusion patches and screen-printed eco-friendly tote bags.
To read the rest of the story, please visit Glossy.
Trending in Glossy
Most Read
More in Marketing
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
October 1, 2026
OpenAI’s ChatGPT ads have a measurement catch-22
In Graphic Detail: Where brands stand when AI agents do the shopping
October 1, 2026
Getting picked by the agents is the new commerce fight.
How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
September 30, 2026
Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.