Fashion publishers now have yet another social media tool at their disposal: Instagram Live.
After announcing plans to integrate live-streaming capabilities, Instagram formally rolled out the offering to users last week. Just like Instagram Stories, which the platform launched in August, and Facebook Live, which debuted in June, publishers are experimenting with the new addition and identifying ways to use it to connect with their audiences. To read the rest of this article, please visit Glossy.
More in Marketing
The official judgmental map of Cannes Lions 2026
This map won’t tell you where to go during Cannes Lions. It will tell you where you actually are.
The definitive Digiday guide to what’s in and out at Cannes 2026
Here’s what’s in and out for the Cannes Lions International Festival of Creativity.
As AI reshapes search, TikTok turns discovery into a performance pitch
The platform argues rising search activity is evidence that discovery is increasingly driving performance outcomes advertisers expect.