Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Fashion publishers now have yet another social media tool at their disposal: Instagram Live.
After announcing plans to integrate live-streaming capabilities, Instagram formally rolled out the offering to users last week. Just like Instagram Stories, which the platform launched in August, and Facebook Live, which debuted in June, publishers are experimenting with the new addition and identifying ways to use it to connect with their audiences. To read the rest of this article, please visit Glossy.
More in Marketing
Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it.
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.