Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

How fashion publishers are experimenting with Instagram Live

Fashion publishers now have yet another social media tool at their disposal: Instagram Live.

After announcing plans to integrate live-streaming capabilities, Instagram formally rolled out the offering to users last week. Just like Instagram Stories, which the platform launched in August, and Facebook Live, which debuted in June, publishers are experimenting with the new addition and identifying ways to use it to connect with their audiences. To read the rest of this article, please visit Glossy.

 

 

https://digiday.com/?p=214890

More in Marketing

Generative AI sparks brand safety concerns marketers know all too well

Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.

‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative

The holdco is positioning AI as core infrastructure for ad production not just media buys.