You likely laughed when, early this year, reality TV star-turned-beauty mogul Kylie Jenner proclaimed 2016 the year of “realizing stuff” — but there’s no denying that we all got a little more woke over the last 12 months. For much of the fashion world, that included the names of new creative directors or the cost of shifting production cycles. Others mastered strategies for engaging with audiences everywhere from Instagram to Facebook Live. For details on the lessons the industry learned, we asked eight influential insiders — including editors, fashion directors and designers — to reveal their biggest revelations of 2016. To read the rest of this story, please visit Glossy.
More in Marketing
Future of Marketing Briefing: The case for and against the death of the big brand ad
Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?
Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.