Join us Oct. 15-17 in Phoenix to connect with top media buyers
You likely laughed when, early this year, reality TV star-turned-beauty mogul Kylie Jenner proclaimed 2016 the year of “realizing stuff” — but there’s no denying that we all got a little more woke over the last 12 months. For much of the fashion world, that included the names of new creative directors or the cost of shifting production cycles. Others mastered strategies for engaging with audiences everywhere from Instagram to Facebook Live. For details on the lessons the industry learned, we asked eight influential insiders — including editors, fashion directors and designers — to reveal their biggest revelations of 2016. To read the rest of this story, please visit Glossy.
More in Marketing
Creators fear that cheap, scalable AI talent might soon come for their paychecks
As Meta and OpenAI go all-in on AI content, creators say brands may follow — but authenticity still sells.
AI personas promise speed, but safeguards are needed to avoid leading marketers astray
Lavazza is using AI audience personas to drive its media strategy. The tech shouldn’t be trusted totally, agency execs warn.
Advertising Week Briefing: AWNY distills the industry’s existential drift
For many of the 20,000-plus attending AWNY, this year feels like Q4’s ceremonial kickoff — and pulse check.