You likely laughed when, early this year, reality TV star-turned-beauty mogul Kylie Jenner proclaimed 2016 the year of “realizing stuff” — but there’s no denying that we all got a little more woke over the last 12 months. For much of the fashion world, that included the names of new creative directors or the cost of shifting production cycles. Others mastered strategies for engaging with audiences everywhere from Instagram to Facebook Live. For details on the lessons the industry learned, we asked eight influential insiders — including editors, fashion directors and designers — to reveal their biggest revelations of 2016. To read the rest of this story, please visit Glossy.
More in Marketing
Digiday+ Research: Half of marketers say ad spend will grow this year
Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree advertisers will spend more in 2025.
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
The hope is that the variation of marketing organization makeup will allow marketers — CMOs or whatever the title may be — to continue to swing the pendulum back to brand.
Fragmentation comes to search advertising as marketers grapple with shifting search behavior
Search ads are changing. Here’s how marketers are preparing for a new search landscape.