Fashion brands are getting chatty on WhatsApp with the messaging platform’s 1 billion reported users.
Brands like Diesel, Burberry, Clarks, Agent Provocateur and Kenneth Cole have begun testing the space, which attracts global users to data-free messaging groups, for new marketing and customer service initiatives. It’s still early days for brands on WhatsApp — most are approaching it as an experimental platform — but with retailer mobile app traction on the decline and Facebook Messenger still building out its offering to be more brand-friendly, quick adapters of the chat-driven technology could find themselves at an advantage.
To read the rest of this story, please visit Glossy.
-
‘A symbiotic relationship’: Why social media platforms are getting in front of the growing creator economy
Social media platforms are rolling out the red carpet for creators, in hopes of capitalizing on the growing creator economy.
-
‘Employers are stereotyping people who are scared of getting a vaccine’: Confessions of a CEO on mandating shots
In the latest of our Confessions series we spoke to a CEO about the tough decisions they face on whether or not to mandate vaccinations for their workforces.
-
To find new privacy-compliant data sets, Activision turns to data clean rooms
Data clean rooms — as they’re otherwise known — are a repository of sorts where advertisers like Activision are able to get the benefits of sharing their data (think emails or device IDs) with data from media owners without the hang-ups of doing so.
-
SponsoredHow three top brands transformed their video ad strategies to follow the views
Brian Albert, managing director, U.S. Agency and Brand Solutions, Google Video watch time, particularly for streamed content, is booming. In December 2020 alone, over 120 million Americans streamed YouTube or YouTube TV on their TV screens. Many advertisers are meeting consumers where they are by reinvesting in digital video. In particular, these three brands transformed […]
-
‘Bullish on the space’: Why Anheuser Busch InBev is testing NFTs in its marketing
Global advertiser believes NFTs can go far beyond the hype. For AB InBev’s marketers, it starts with virtual horse racing.
-
Climate emergency: Employees challenge their companies to provide environmentally-friendly pension funds
Increasing numbers of environmentally and ethically conscious employees are now challenging their own companies to provide a sustainable pension pot which has a positive impact on the environment. And companies are also looking to divest away from fossil fuels.
